<\/span><\/h3>\nWhile Google+ allowed for long-form content sharing, this same idea works well on blog posts, especially when combined with social media promotion. Today, you can share blog posts that feature customer success stories, case studies, and testimonials, then promote these posts on your social media platforms.<\/p>\n
<\/span>How to Do This:<\/span><\/h4>\n\n- Write Blog Posts Highlighting Customer Experiences<\/strong>: Craft blog posts that tell the stories of your customers and how your product or service made a positive impact on them. These could be in-depth case studies or simple testimonial compilations.<\/li>\n
- Share the Blog Post on Social Media<\/strong>: Promote these blog posts on LinkedIn, Facebook, or Twitter with a short snippet or quote from the testimonial and a link to the full post.<\/li>\n<\/ul>\n
<\/span>Example Approach:<\/span><\/h4>\n\n- LinkedIn Post<\/strong>: Share a snippet from a blog post featuring a customer success story, such as a B2B client who improved their sales with your software. Include a call-to-action like, \u201cRead the full case study on how we helped [Client Name] increase sales by 30%.\u201d<\/li>\n<\/ul>\n
<\/span>Tips for Success:<\/span><\/h4>\n\n- Use Quotes as Teasers<\/strong>: Take a key quote from the testimonial to create intrigue and drive users to click on the full story.<\/li>\n
- Include a Strong Call-to-Action<\/strong>: Encourage readers to learn more about how they can achieve similar results by contacting you or trying your product.<\/li>\n<\/ul>\n
<\/span>5. Engage with Customers Through Comments and Reviews<\/strong><\/span><\/h3>\nGoogle+ enabled direct engagement with customers who left reviews or comments on posts. Engaging with customers who leave testimonials or reviews on modern platforms like Google My Business (GMB), Facebook, or even Instagram comments can be crucial for reputation management.<\/p>\n
<\/span>How to Do This:<\/span><\/h4>\n\n- Respond to Reviews and Testimonials<\/strong>: Acknowledge and thank customers who leave positive reviews. For platforms like GMB, reply to every review with a personalized response that shows appreciation.<\/li>\n
- Encourage Further Engagement<\/strong>: After a customer leaves a positive review, encourage them to share their experience on social media. You can even incentivize this by offering discounts or other rewards.<\/li>\n<\/ul>\n
<\/span>Example Approach:<\/span><\/h4>\n\n- Google My Business (GMB)<\/strong>: When a customer leaves a positive review on your GMB profile, respond by thanking them and inviting them to share their experience on their own social media profiles for a chance to win a small prize.<\/li>\n<\/ul>\n
<\/span>Tips for Success:<\/span><\/h4>\n\n- Personalize Responses<\/strong>: Avoid generic responses and take the time to personalize your replies. Mention specific points from their review to show that you value their feedback.<\/li>\n
- Turn Negative Reviews into Positive Outcomes<\/strong>: If you receive a negative review, address the issue respectfully and offer a solution. This can turn a negative experience into a positive one and show other potential customers that you care.<\/li>\n<\/ul>\n
<\/span>6. Use Google+ Hangouts (or Modern Alternatives) to Host Customer Interviews<\/strong><\/span><\/h3>\nGoogle+ Hangouts allowed for real-time video conversations, which was a great way to connect with customers for live testimonials or reviews. Platforms like Facebook Live, Instagram Live, or Zoom are modern alternatives that can be used for similar purposes.<\/p>\n
<\/span>How to Do This:<\/span><\/h4>\n\n- Host Live Customer Interviews<\/strong>: Invite satisfied customers to join a live broadcast where they can share their experience with your brand. These live interviews offer authenticity and give potential customers a chance to hear real feedback directly from others.<\/li>\n
- Use Live Q&A Sessions<\/strong>: Combine customer testimonials with a Q&A session. Invite your followers to ask questions about your products, while featuring a customer who can answer from personal experience.<\/li>\n<\/ul>\n
<\/span>Example Approach:<\/span><\/h4>\n\n- Facebook Live<\/strong>: Host a live session where one of your top customers explains how your product helped them achieve their goals, followed by a Q&A segment with the audience.<\/li>\n<\/ul>\n
<\/span>Tips for Success:<\/span><\/h4>\n\n- Promote the Live Event<\/strong>: Build up excitement by promoting the live event ahead of time. Let your followers know they\u2019ll have a chance to hear real customer experiences and ask questions.<\/li>\n
- Repurpose Live Content<\/strong>: After the live event, repurpose the content by sharing highlights, quotes, or video clips on your other social media platforms.<\/li>\n<\/ul>\n
<\/span>7. Use Google+ Reviews (or Google My Business) for Local SEO Benefits<\/strong><\/span><\/h3>\nGoogle+ allowed businesses to collect reviews that were visible across other Google services, including Maps. Today, Google My Business (GMB) provides similar functionality, allowing you to showcase reviews that boost your local SEO efforts.<\/p>\n
<\/span>How to Do This:<\/span><\/h4>\n\n- Encourage GMB Reviews<\/strong>: Ask satisfied customers to leave a review on your GMB profile. Positive reviews improve your local search ranking and increase trust for potential customers.<\/li>\n
- Promote Reviews on Social Media<\/strong>: Take reviews from GMB and share them on your social media pages. For example, you can create a post that highlights a five-star review and thanks the customer for their feedback.<\/li>\n<\/ul>\n
<\/span>Example Approach:<\/span><\/h4>\n\n- GMB Review Post on Facebook<\/strong>: Share a screenshot of a glowing review left on your GMB profile, along with a caption that thanks the reviewer and encourages others to leave their own reviews.<\/li>\n<\/ul>\n