In the ever-evolving world of urban fashion, Sp5der hoodies have become a defining piece in streetwear culture. Known for their bold, eye-catching designs and uncompromising…
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Digital Marketing News
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YouTube Monetization: is Adsense Necessary?
YouTube Monetization: is Adsense Necessary? Content creators on YouTube have recognized the site as a go-to outlet for exhibiting their talents and sharing knowledge with…
Twitter Blue Enables Video Uploads of Up to 1 Hour
Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long…
Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More
Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo,…
How Young Hero Is Giving Emerging Musicians Opportunities for Exposure
Catching a break in the music biz isn’t easily done without a helping hand (or two). And that’s precisely what cultural creative agency Young Hero…
Meta Files Settlement on 2018 Class-Action Suit Over Cambridge Analytica Data Scandal
“We acknowledge no wrongdoing, but here’s $725 million.” Meta proposed a settlement late Thursday to a 2018 lawsuit over elevations that now-defunct British political consulting…
EIBWC Podcast: 2022 End-of-Year Rewind
What is the creator economy, and why should you care? Well, it turns out you do care. Big time. After all, the global creator economy…
4 Activations That Showcased Why Art Basel Is the Must-Attend Place for Brand Engagement
Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in large part, SXSW. Beginning with…
Clubhouse: How to Edit Your House’s Recurring Hangout
When a user creates a House on the Clubhouse platform, they can create a recurring hangout (or regularly scheduled meeting) for the House that will…
Snapchat: How to Give Snapchat+ to a Friend
Snapchat now allows users to gift a Snapchat+ subscription to their contacts in the social networking application. Users can purchase a one-year Snapchat+ gift subscription…
TV Ad Sales Chiefs and Buyers on How the Ad Market Changed in 2022
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review…
2023 Will Put the Ad Industry’s Relationship With Fossil Fuels on Trial
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the…
How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing
When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking…
Report: TikTok Tracked Journalists From FT, BuzzFeed, While Investigating Leaks
It seems that every time TikTok takes one step forward on the path toward earning the trust of users and regulators, the ByteDance-owned video creation…
Twitter Reportedly Slashes Public Policy Team
Public policy apparently isn’t hardcore enough for Elon Musk, either. Despite regulatory scrutiny in the U.S. and abroad, Twitter laid off members of its public…
Instagram: How to Delete a Note
Instagram’s Notes feature allows users to share posts containing text and emoji that will automatically disappear after 24 hours. Creators also have the option to…
YouTube Nabs NFL Sunday Ticket Package, Ending DirecTV’s Three-Decade Run
The NFL’s coveted Sunday Ticket package has a home in streaming for the first time. Google and the NFL reached an exclusive multiyear deal to…
Back Market Hires OMD’s Luke Forshaw as First UK Marketing Chief
Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as…
This Chilling PSA Urges Americans to Take Action Against Gun Violence This Holiday Season
As 2022 comes to a close, there have been 636 recorded mass shootings in the U.S. this year. This makes it the second-worst year for…