How to add product videos to Amazon listings

Adding product videos to your Amazon listings is a powerful way to enhance the customer experience and boost conversions. Videos allow potential buyers to see your product in action, demonstrate key features, and build trust in your brand. Below is a step-by-step guide on how to add product videos to your Amazon listings:

1. Understand Amazon’s Video Requirements

Before uploading a product video, it’s important to ensure that your video meets Amazon’s specific requirements and guidelines. This ensures that your video will display correctly and adhere to Amazon’s standards.

Amazon’s Video Guidelines:

Video format: MP4 is the recommended video format.
Resolution: At least 720p resolution (HD), though 1080p (Full HD) is ideal.
File size: Maximum file size of 5GB.
Length: Videos should be between 30 seconds and 5 minutes in length. The best practice is to keep it between 1 to 2 minutes to maintain viewer engagement.
Video content: The video should be product-focused and demonstrate the product’s features, benefits, or functionality. Avoid adding unnecessary content like logos, music, or promotional material that could distract from the product.
Content guidelines: The video should not contain any offensive or misleading content. Ensure that your product video is clear, professional, and appropriate for all audiences.
Audio: Include clear voiceover or captions to help communicate the product’s key selling points effectively.

2. Types of Videos You Can Upload

There are several types of videos you can upload to your Amazon product listings, depending on your seller account and features available:

A. Product Videos (Main Videos):

These videos appear directly on the product detail page, just below the product images, and can be up to 5 minutes long.
They are visible to customers and are usually featured prominently in the listing.

B. Enhanced Brand Content Videos (For Brand Registered Sellers):

If you’re enrolled in Amazon’s Brand Registry, you can upload videos through the Enhanced Brand Content (EBC) section. These videos appear on the product detail page and in your A+ Content section.
This option is available only to sellers who have a registered brand.

C. Amazon Sponsored Brand Videos (For Amazon Advertising Campaigns):

Sponsored Brand Video Ads allow you to create video ads that appear on the Amazon homepage, search results, or product detail pages. These ads feature your product and brand, increasing visibility.

3. Set Up Amazon Video Upload (For Brand Registered Sellers)

If you’re a brand-registered seller, follow these steps to add a product video to your Amazon listing:

A. Access Seller Central

Log in to Amazon Seller Central using your account credentials.
Navigate to the Advertising tab and select Video under the Sponsored Brands section to create an advertisement video. Alternatively, you can go to A+ Content if you are uploading a video for Enhanced Brand Content.

B. Uploading Videos to the Product Listing

Go to Your Product Listings: From the Seller Central dashboard, go to the Inventory section and select Manage Inventory.
Edit Product Listing: Find the product you want to add a video to, and click on Edit in the action menu.
Navigate to the “Product Videos” Section: Scroll down to the Product Videos section. Here, you will see the option to upload a video for your product.
Upload the Video: Click on the Upload Video button. Select the MP4 video file from your computer or upload the video from your Amazon S3 account (if applicable). Make sure the video follows Amazon’s guidelines.
Fill in Video Details: Once the video is uploaded, provide a title and description that accurately describe the content of the video. Ensure that the title highlights key features of the product.
Save the Listing: After uploading the video and adding the relevant details, click Save and Finish. Your video will now appear on the product detail page.

C. For Enhanced Brand Content Videos:

Go to the A+ Content Manager from the Advertising tab in Seller Central.
Create or edit an existing Enhanced Brand Content (EBC) module.
Select the Video option and upload the video in the appropriate content module.
Once the video is uploaded, publish the EBC, and it will appear on the product detail page in the A+ Content section.

4. Upload Videos for Sponsored Brand Ads

If you are using Amazon Sponsored Brands and want to upload a video for an ad campaign, follow these steps:

Go to Amazon Advertising: From Seller Central, navigate to Advertising and select Campaign Manager.
Create a New Campaign: Choose Sponsored Brands and then create a new campaign.
Select Video Ad Format: Select the Video ad format and choose your target audience.
Upload Your Video: Follow the prompts to upload your video. You will be asked to upload a video file, provide a title, and add a call-to-action.
Set Campaign Budget and Launch: Set your budget and launch the campaign. Your video ad will appear in Amazon search results and product pages.

5. Best Practices for Creating Effective Product Videos

To make your product videos more effective and engaging, follow these best practices:

A. Focus on Key Features

Highlight the unique selling points (USPs) of your product. Show how it solves the customer’s problem or fulfills their need.
Demonstrate the product in real-world usage scenarios to help customers visualize how they will use it.

B. Keep it Concise and Engaging

Keep the video short, ideally between 60 and 90 seconds, to maintain viewer attention.
Focus on the most important aspects of your product, keeping it clear and to the point.

C. Use Professional Lighting and Clear Audio

Ensure proper lighting to avoid dark or overly bright areas. Good lighting helps highlight the product and makes it look more appealing.
Use clear, high-quality audio. If possible, use voiceover or text overlays to explain the features of the product.

D. Showcase Product Benefits

Rather than just focusing on the product’s features, emphasize the benefits it offers to customers. Show how it can improve the customer’s life, solve problems, or provide convenience.

E. Incorporate Customer Testimonials or Reviews

If appropriate, consider including clips of customer testimonials or review highlights to add credibility and authenticity to the video.

6. Review and Approve Your Video

Once your video is uploaded, review it to ensure that it meets Amazon’s quality standards and accurately represents your product.

Check for quality: Make sure the video is clear, well-lit, and professional.
Test the video: Preview the video in your product listing to see how it appears on the page and if the audio is clear.
Ensure compliance: Verify that the video adheres to Amazon’s content guidelines and does not contain any prohibited elements such as logos, promotional messages, or irrelevant content.

7. Monitor Video Performance

After your product video is live, track its performance to see how it impacts your sales and conversion rates. Amazon provides analytics through Seller Central to see how many views your video gets and whether it drives customer engagement.

Check customer feedback: Monitor customer reviews and feedback to gauge the effectiveness of the video.
A/B testing: If you’re using multiple videos, you can test different versions to see which one resonates best with your audience.

Conclusion

Adding a high-quality product video to your Amazon listing can significantly enhance the shopping experience for your customers, helping them better understand your product and its benefits. By following Amazon’s guidelines, using clear and engaging videos, and regularly monitoring performance, you can improve your product’s visibility, trustworthiness, and ultimately increase sales. Whether you’re using product videos for your main listing, Enhanced Brand Content, or Sponsored Brand Ads, video is a powerful tool to elevate your Amazon presence.