Although Google+ was officially shut down for consumers in April 2019, the techniques for promoting a page on social media can still be useful for promoting content or profiles on other current social media platforms. Here’s a guide on how to effectively promote your Google+ page or similar social media profiles on various platforms.
1. Leverage Your Existing Social Media Accounts
- Share Links: Post links to your Google+ page on your Facebook profile or business page. Include a compelling description to encourage clicks.
- Create Events: If you’re hosting an event or promotion on Google+, create a Facebook event and include links to your Google+ page in the event details.
- Use Facebook Groups: Share your Google+ page in relevant Facebook groups where members might be interested in your content.
- Tweet About Your Page: Share tweets that include links to your Google+ page. Use engaging language and relevant hashtags to reach a broader audience.
- Pin a Tweet: Pin a tweet with a link to your Google+ page to your Twitter profile to ensure it’s prominently displayed.
- Engage with Followers: Mention or reply to followers who may be interested in your Google+ content, including links to your page in relevant conversations.
- Bio Link: Include a link to your Google+ page in your Instagram bio if it’s still active. This provides a direct way for followers to visit your page.
- Stories and Posts: Use Instagram Stories and posts to promote content available on your Google+ page. Share snippets or previews and direct users to check out the full content on Google+.
- Share Updates: Post updates on LinkedIn that highlight your Google+ page and its content. This is especially useful for professional or industry-related content.
- Add Links to Articles: When publishing articles on LinkedIn, include links to your Google+ page where readers can find more information or related content.
- Pin Content: Create pins that link to your Google+ page or specific posts. Use attractive images and compelling descriptions to draw interest.
- Board Integration: Create Pinterest boards related to the content on your Google+ page and include links in the board descriptions.
2. Cross-Promote with Content Sharing
- Share Blog Posts: If you write blog posts, include links to your Google+ page within the posts and share the posts on other social media platforms.
- Create Infographics: Design infographics that highlight key content or updates from your Google+ page. Share these on platforms like Facebook, Twitter, and Pinterest.
3. Engage with Your Audience
- Run Contests and Giveaways: Host contests or giveaways that require participants to visit or engage with your Google+ page. Promote these activities on other social media platforms to drive traffic.
- Engage in Conversations: Actively participate in discussions on other social media platforms and subtly promote your Google+ page by sharing relevant links and content.
4. Collaborate with Influencers and Partners
- Influencer Partnerships: Collaborate with influencers or industry experts who can share your Google+ page with their followers. This can significantly increase visibility and attract new followers.
- Cross-Promote with Partners: Partner with other brands or organizations with similar audiences to promote each other’s social media pages.
5. Utilize Advertising and Sponsored Content
- Social Media Ads: Invest in social media advertising on platforms like Facebook and Instagram to target users interested in your niche. Use ads to direct traffic to your Google+ page.
- Sponsored Posts: Work with bloggers or social media personalities to create sponsored content that includes links to your Google+ page.
6. Add Social Media Buttons to Your Website
- Include Buttons: Place social media buttons on your website or blog that link to your Google+ page. This makes it easy for visitors to follow and engage with your page.
- Promote Content: Add social sharing buttons to your content, encouraging visitors to share your Google+ page or posts on their own social media profiles.
7. Track and Analyze Your Efforts
- Monitor Analytics: Use analytics tools to track the performance of your promotional efforts. Evaluate which platforms and strategies are driving the most traffic to your Google+ page.
- Adjust Strategies: Based on your analytics, adjust your promotion strategies to focus on the most effective methods and platforms.
Conclusion
Promoting a Google+ page or similar social media profiles on other platforms involves a combination of sharing content, engaging with your audience, and utilizing advertising and collaboration opportunities. By leveraging the unique features of each social media platform and employing effective promotion strategies, you can drive traffic to your page and increase its visibility. Although Google+ has been discontinued, these principles are applicable to promoting profiles on current social media platforms, helping you build and grow your online presence effectively.