Setting up conversion tracking for multiple conversion actions in Google Ads allows you to measure different types of conversions, such as purchases, sign-ups, and downloads. Here’s a step-by-step guide to help you set up and manage multiple conversion actions:

 1. Access Google Ads Conversion Tracking

Sign in to your Google Ads account.
Click on the tools icon in the top right corner.
Under “Measurement,” select “Conversions.”

 2. Create a New Conversion Action

Click on the “+” button to create a new conversion action.
Choose the type of conversion you want to track (e.g., website, app, phone calls, or import).

 3. Repeat for Other Conversion Actions

Repeat the above steps to set up additional conversion actions. For example, you might set up separate conversions for “Add to Cart,” “Form Submission,” or “Download.”

 4. Verify Conversion Tracking

After setting up your conversion actions and installing the tags, verify that the tracking is working correctly. Use the Google Tag Assistant Chrome extension to check if the tags are firing properly.
Check the “Conversions” section in your Google Ads account to ensure data is being recorded.

 5. Monitor and Optimize

Regularly review the performance of each conversion action in the “Conversions” section.
Use the data to optimize your campaigns, adjusting bids and budgets based on which actions are driving the most value.

 6. Advanced Settings

Import Conversions: If you track conversions offline or through a CRM, you can import them into Google Ads.
Phone Call Conversions: Track calls from ads, clicks on your phone number on your mobile website, or calls to a phone number on your website.
App Conversions: Track app installs and in-app actions by linking your Google Ads account to Firebase or using the Google Analytics SDK.

By setting up and managing multiple conversion actions, you can gain a comprehensive view of your campaign performance and make data-driven decisions to enhance your marketing strategy.