How to set up conversion tracking for multiple conversion actions

Setting up conversion tracking for multiple conversion actions is crucial for understanding the performance of your campaigns. Here’s a step-by-step guide for setting up conversion tracking using Google Ads as an example. The process is similar for other platforms like Facebook Ads or using analytics tools like Google Analytics.

Table of Contents

Google Ads

1. Sign in to Google Ads:

Go to your Google Ads account and log in.

2. Navigate to Conversions:

Click on the “Tools & Settings” menu (wrench icon) in the upper right corner.
Under the “Measurement” section, select “Conversions.”

3. Create a New Conversion Action:

Click the plus button (+) to create a new conversion action.
Choose the type of conversion you want to track. Options include website, app, phone calls, or import.

4. Set Up Website Conversions:

If you’re tracking website conversions, select “Website.”
Enter the domain of your website and click “Scan.”
Google Ads will scan your website and provide recommendations for setting up conversion tracking.

5. Define Conversion Action Settings:

Name your conversion action.
Choose a category that best describes your conversion (e.g., purchase, lead, signup).
Set a value for the conversion if applicable. You can either use the same value for each conversion or use different values (such as revenue from sales).

6. Configure Conversion Tracking Tag:

Select how you want to install the tag. You can either add the tag yourself, email the tag to your web developer, or use Google Tag Manager.
For adding the tag manually, you’ll need to insert the global site tag (gtag.js) in the <head> section of every page on your website.
Place the event snippet on the specific page where the conversion happens (e.g., the thank you page after a purchase).

7. Verify Tag Installation:

After installing the tags, use the Google Tag Assistant (Chrome extension) to verify if the tags are firing correctly.

By setting up conversion tracking for multiple conversion actions, you can gain deeper insights into the effectiveness of your campaigns and optimize them for better performance.