How to set up location extensions for local businesses

Setting up location extensions for local businesses in Google Ads helps customers find your physical location easily. Here’s a step-by-step guide on how to set them up:

Table of Contents

1. Sign In:

2. Navigate to Ads & Extensions:

In the left-hand menu, click on “Ads & Extensions” and then on “Extensions.”

3. Add Location Extension:

Click the blue “+” button to create a new extension and select “Location extension” from the drop-down menu.

4. Link Google My Business Account:

If you haven’talready linked your Google My Business (GMB) account, you’ll be prompted to do so. Click on “Link to Google My Business account.” If you don’t have a GMB account, you’ll need to create one and add your business locations there.

5. Select Locations:

After linking your GMB account, choose the locations you want to associate with your Google Ads account. You can select all locations or specific ones based on your needs.

6. Customize Location Extension Settings:

You can customize how your location extensions appear by selecting options like device preferences and scheduling (if you want the extensions to show only at certain times).

7. Save and Apply:

Once you’ve made your selections, click “Save.” Your location extensions will now be eligible to appear with your ads, showing your business address, a map, or the distance to your location.

8. Monitor Performance:

Keep an eye on how your location extensions are performing by checking the “Extensions” tab. You can see metrics like clicks, impressions, and cost, which can help you understand how customers are interacting with your location information.

By setting up location extensions, you make it easier for potential customers to find your business, potentially increasing foot traffic and local engagement.