Ad scheduling, also known as dayparting, allows you to control when your ads appear to optimize your budget and reach your audience at the most effective times. Here’s how to set up and utilize ad scheduling in Google Ads:
1. Sign In:
Log in to your Google Ads account.
2. Select Campaign:
Choose the campaign you want to apply ad scheduling to. Click on the campaign name from the list.
3. Navigate to Ad Schedule:
In the left-hand menu, click on “Ad schedule.”
4. Create a Custom Schedule:
Click on the pencil icon to create a new schedule. Here, you can specify the days and times you want your ads to appear. For example, you might choose to run ads only during business hours or when your target audience is most active.
5. Set Specific Hours:
Use the “Add” button to select specific days and times. You can add multiple time slots for each day if needed. For instance, you might run ads from 9 AM to 12 PM and then again from 3 PM to 6 PM on the same day.
6. Save Your Schedule:
After setting your preferred days and times, click “Save” to apply the schedule to your campaign.
7. Monitor and Adjust:
Regularly review your campaign performance to see how the ad scheduling is impacting your results. You can adjust the schedule based on performance data, such as increasing bids during high-conversion periods or pausing ads during low-performance times.
8. Advanced Adjustments:
Use bid adjustments to increase or decrease your bids for specific days or times. This can help you maximize your budget efficiency. For example, if you notice higher conversion rates on weekends, you can set a positive bid adjustment for those days.
By utilizing ad scheduling for dayparting, you ensure that your ads are shown at the most opportune times, potentially improving your campaign performance and making more efficient use of your advertising budget.