How to Use Amazon’s Movers & Shakers for Trending Products
Amazon’s Movers & Shakers section is a goldmine for identifying trending products that are rapidly gaining sales momentum. Unlike Amazon’s Best Sellers, which showcase consistently high-selling products, Movers & Shakers highlight items experiencing a sudden surge in sales rank within the last 24 hours. This makes it an excellent tool for spotting emerging trends before they become highly competitive.
Here’s how to effectively use Amazon’s Movers & Shakers to discover trending products and capitalize on market opportunities.
1. Accessing Amazon’s Movers & Shakers
To start using Movers & Shakers, follow these steps:
•Visit Amazon Movers & Shakers.
•Browse different categories such as Electronics, Home & Kitchen, Beauty, Toys & Games, and more.
•Identify products that have experienced significant ranking improvements within the last 24 hours.
Each product in this section shows its previous and current rank, allowing you to assess how quickly it’s gaining traction.
✅ Example: If a “smart LED desk lamp” jumps from rank #4000 to #150 in the Home & Kitchen category, it indicates a rapid increase in sales, signaling rising demand.
2. Identifying Emerging Trends with Growth Potential
Not all trending products will sustain long-term success. To determine if a product is worth considering, analyze:
Sales Consistency
•Check if the product appears multiple times over a week in Movers & Shakers.
•If a product is continuously trending, it’s likely a growing market rather than a one-time sales spike.
Seasonality vs. Long-Term Demand
•Seasonal products (e.g., Christmas decorations, Halloween costumes) might show sharp spikes but decline quickly.
•Non-seasonal products (e.g., fitness gadgets, kitchen tools) often sustain long-term growth.
Consumer Interest on Google Trends
•Search the product on Google Trends to check if its popularity is growing over time.
•A steady upward curve indicates genuine consumer demand, while sharp fluctuations might signal short-lived trends.
✅ Example: A “cordless hair curler” trending on Movers & Shakers aligns with rising searches on Google Trends, indicating growing consumer interest beyond Amazon.
3. Checking Competition and Market Saturation
A trending product with low competition presents an ideal opportunity. Here’s how to analyze competition:
•Number of Reviews: If most top-ranking products have under 300 reviews, competition is still low.
•Sponsored Ads: Search the product on Amazon—if every first-page listing is sponsored, competition is likely high.
•Brand Dominance: If a single brand dominates the category, breaking into the market may be difficult.
✅ Example: If “foldable pet water bottles” are trending but most listings have fewer than 100 reviews, it’s a low-competition opportunity worth exploring.
4. Evaluating Profitability and Selling Potential
Before jumping into a trending product, assess whether it’s profitable:
•Price Range: Ideal Amazon products typically sell for $20–$50 to balance affordability and profit margins.
•Amazon FBA Fees: Use the Amazon FBA Calculator to estimate fees and potential profit.
•Manufacturing Costs: Check suppliers on Alibaba, ThomasNet, or Sourcify to compare product costs.
✅ Example: A trending “travel pillow with built-in massager” sells for $35, costs $7 to produce, and has $9 in Amazon fees—leaving a solid profit margin.
5. Testing and Launching a Trending Product
Once you’ve identified a promising product, take these steps:
•Order a small batch (100–300 units) to test demand.
•Use Amazon PPC ads to boost visibility and track conversions.
•Optimize your product listing with high-quality images, SEO-driven titles, and compelling descriptions.
Tracking your sales performance and customer feedback will help determine if the product has long-term potential.
✅ Example: A trending “UV nail lamp” is tested with an initial order of 200 units, and after strong sales and positive reviews, the seller scales up production.
Final Thoughts
Amazon’s Movers & Shakers is an invaluable tool for discovering fast-growing product trends. By analyzing sales trends, competition, seasonality, and profitability, you can identify low-competition, high-demand products before they saturate the market.
By acting quickly on emerging trends and validating demand, you can gain a competitive edge in Amazon’s ever-changing marketplace.