Amazon’s Product Listing Quality Dashboard is an essential tool for sellers looking to improve the visibility and quality of their listings. It provides actionable insights and metrics that help sellers ensure their listings meet Amazon’s standards and deliver a better experience to shoppers. Here’s a comprehensive guide on how to use Amazon’s Product Listing Quality Dashboard effectively.
What Is the Product Listing Quality Dashboard?
The Product Listing Quality Dashboard (PLQ) is part of Amazon’s Seller Central platform, offering sellers a comprehensive view of their product listings’ performance. The dashboard displays how well each listing is performing based on specific criteria that Amazon considers important for customer experience and search relevance. These criteria include the completeness of product details, image quality, pricing accuracy, and more.
The PLQ Dashboard helps sellers optimize their listings by providing insights into missing or incorrect information, product details, or images, along with suggestions for improvement. This not only helps to increase the visibility of the product but also ensures compliance with Amazon’s listing guidelines, which can positively affect conversion rates and sales.
Accessing the Product Listing Quality Dashboard
To access the Product Listing Quality Dashboard, follow these steps:
1. Sign in to Amazon Seller Central: Log into your Amazon Seller Central account.
2. Navigate to the Performance Menu: From the main menu on the top bar, hover over or click on “Performance.”
3. Select “Product Listing Quality”: Under the “Product Listings” section, you’ll find the “Product Listing Quality” option. Clicking it will take you directly to the dashboard. Once on the dashboard, you will see a detailed overview of your product listings’ status. The data is updated regularly, so you can track the improvements and issues in real-time.
Key Features of the Product Listing Quality Dashboard
1. Listing Quality Score The Listing Quality Score is a numeric value that rates your listings based on completeness and compliance with Amazon’s standards. This score is essential for tracking how well your listings are optimized. A higher score generally translates into better visibility in search results, which can lead to more conversions. The score is calculated based on factors such as:
- Product title completeness
- Bullet points and product description
- Images (e.g., number of images and image quality)
- Price accuracy
- Availability (in-stock status)
A good target for your Listing Quality Score should be above 80%, but it’s always ideal to aim for as close to 100% as possible.
2. Actionable Insights The dashboard provides detailed insights into specific areas where your product listings might need improvement. It identifies:
- Missing Information: Details like product dimensions, weight, brand, and manufacturer info may be missing or incomplete. You’ll be given specific suggestions for what’s lacking.
- Image Quality Issues: Low-resolution images or insufficient product photos can hinder a listing’s quality. The dashboard highlights products that may have image issues and provides suggestions for improving them.
- Title Issues: If your product title doesn’t follow Amazon’s best practices, it could impact your listing’s performance. The dashboard can indicate when a title needs optimization.
- Compliance Issues: Some listings may fail to meet Amazon’s category or policy guidelines, and the dashboard will highlight these issues so they can be rectified.
3. Listing Completeness A key factor in Amazon’s algorithm is completeness. The dashboard evaluates how well each product listing meets Amazon’s requirements for completeness. Missing or incomplete product details (such as product descriptions, bullet points, or category) can result in lower quality scores. You can improve your Listing Quality Score by filling in these gaps.
4. Improvement Suggestions For each listing that’s flagged for improvement, the dashboard offers actionable suggestions. These suggestions can guide you in making the necessary updates to product descriptions, titles, bullet points, images, and other critical attributes. By following these recommendations, you can boost your listing quality score and increase your chances of ranking higher in search results.
5. Product Performance Insights The dashboard also gives you insights into the performance of your products in terms of visibility and conversion. You can see how well your listings are doing based on their click-through rates (CTR), conversion rates, and sales volume. Poor performance metrics often point to issues with listing quality, and the dashboard can help you identify and address them.
Steps to Improve Product Listings Using the Dashboard
1. Identify Listings with Low Quality Scores Begin by reviewing the listings with low quality scores. These listings are the most likely candidates for optimization. Click on each listing to get a detailed breakdown of what needs improvement. The dashboard typically categorizes issues into different levels of severity, such as critical, high, and medium.
2. Review Missing or Incorrect Information Missing information is a common cause of low quality scores. For each listing, check the sections that are incomplete, such as product description, bullet points, or specifications. Complete these sections with relevant and accurate details. Be sure to:
- Use keyword-rich descriptions that are relevant to your product.
- Provide clear, concise, and informative bullet points.
- Include any important specifications (e.g., size, color, weight).
3. Optimize Product Images Amazon places great importance on product images. Poor-quality or insufficient images can hurt your product’s performance. The dashboard will flag products with image-related issues. Be sure to upload high-quality images that follow Amazon’s image requirements. A typical product listing should have:
- A main image with a plain white background.
- Additional images showcasing the product from different angles or in use.
- High-resolution images (at least 1000px in height or width) for zoom functionality.
4. Refine Product Titles The title of your product plays a crucial role in both customer engagement and search visibility. The dashboard will suggest improvements if your product titles are incomplete or not optimized for search. Follow Amazon’s guidelines for titles, ensuring they are:
- Concise but descriptive.
- Include important keywords without keyword stuffing.
- Follow Amazon’s formatting rules for titles (e.g., no promotional language, no all-caps).
5. Correct Pricing and Inventory Issues The dashboard helps you track any pricing issues or inventory concerns. Ensure that your product prices are competitive and accurately reflect the cost of the item. Also, check inventory levels regularly to avoid running out of stock, as out-of-stock listings can negatively affect your sales and rankings.
6. Monitor and Maintain Listings Once you’ve addressed the issues identified in the dashboard, it’s essential to monitor your listings continuously. Listing quality can degrade over time if not regularly maintained. Set aside time to review the dashboard periodically to ensure your listings remain optimized for search and customer experience.
Conclusion
Amazon’s Product Listing Quality Dashboard is a powerful tool for improving the visibility, accuracy, and performance of your listings. By regularly using the dashboard to track and optimize your listings, you can ensure that they meet Amazon’s standards and are positioned for success. Remember to focus on the completeness of your listings, the quality of your images, accurate pricing, and the relevance of your product titles. By following the actionable insights provided by the dashboard, you can enhance your listings and boost sales on Amazon.