Google Ads Scripts can be a powerful tool for automating custom reporting. Here’s a step-by-step guide on how to use them:
1. Access Google Ads Scripts:
Log in to your Google Ads account.
Click on the tools icon in the top right corner.
Under “Bulk Actions,” select “Scripts.”
2. Create a New Script:
Click the “+” button to create a new script.
Give your script a name for easy identification.
3. Write Your Script:
Use JavaScript to write your script. Here’s a basic example to get you started. This script fetches data and logs it to the console:
“`javascript
function main() {
var report = AdsApp.report(
“SELECT CampaignName, Impressions, Clicks, Cost ” +
“FROM CAMPAIGN_PERFORMANCE_REPORT ” +
“DURING LAST_30_DAYS”
);
var rows = report.rows();
while (rows.hasNext()) {
var row = rows.next();
Logger.log(“Campaign Name: ” + row[‘CampaignName’]);
Logger.log(“Impressions: ” + row[‘Impressions’]);
Logger.log(“Clicks: ” + row[‘Clicks’]);
Logger.log(“Cost: ” + row[‘Cost’]);
}
}
“`
4. Customize Your Report:
Modify the `SELECT` statement in the script to include the metrics and dimensions you need. Refer to the [Google Ads Query Language](https://developers.google.com/google-ads/api/docs/query) for available fields.
Adjust the time frame by changing the `DURING` clause (e.g., LAST_7_DAYS, LAST_MONTH).
5. Output Data:
For more advanced reporting, you might want to output the data to a Google Sheet. To do this, you’ll need to integrate with the Google Sheets API.
6. Authorize and Preview:
Click on the “Authorize” button to grant the script necessary permissions.
Use the “Preview” button to run the script and ensure it works as expected. Check the Logs for any errors or data output.
7. Schedule Your Script:
Once you’re satisfied with your script, you can schedule it to run automatically.
Go to the “Scripts” page, click on the script, and then click on “Create schedule.”
8. Monitor and Adjust:
Regularly monitor the performance of your script and make adjustments as needed based on any changes in your reporting needs or Google Ads API updates.
By following these steps, you can create custom reports using Google Ads Scripts that automate data retrieval and processing, saving you time and effort.