The Google Ads Recommendations feature helps optimize your ad campaigns by providing personalized suggestions. Here’s how to use it:
1. Access Recommendations:
Sign in to your Google Ads account. In the left-hand navigation pane, click on “Recommendations.”
2. Review Suggestions:
Browse the list of recommendations. These could include suggestions for improving your bids, keywords, ads, or overall account structure.
3. Evaluate Impact:
Each recommendation comes with an estimated impact on your account’s performance, such as potential changes to clicks, impressions, or conversions. Review these estimates to determine the potential benefit of implementing each suggestion.
4. Implement Changes:
If you decide to apply a recommendation, click the “Apply” button next to the suggestion. Some recommendations can be applied automatically, while others might require you to review and modify settings manually.
5. Customize Recommendations:
You can customize your view by filtering recommendations based on specific goals, such as increasing conversions or improving ad strength.
6. Monitor Performance:
After implementing recommendations, monitor your campaign performance to ensure the changes are having the desired effect. Adjust your strategies as necessary based on the results.
By regularly reviewing and acting on Google Ads recommendations, you can keep your campaigns optimized and aligned with your advertising goals.