In the age of remote sourcing and minimal physical interactions, the question “Who has X near me?” has gained paramount importance. With Google’s keen focus on positioning itself as the go-to platform for such queries, it’s evident that they aim to become the transaction layer of the Internet, as aptly described by David Mihm of Near Media. As local businesses adapt to the online landscape by implementing e-commerce and delivery features, Google is also actively evolving its platform to accommodate these changes.

One of the simplest yet impactful opportunities provided by Google is through Google My Business Products. This feature serves as a virtual storefront, enhancing business listings and providing users with a convenient way to explore products and services. Adding products to Google My Business is straightforward, and this illustrated tutorial aims to guide businesses through the process step by step.

Eligibility to add products to Google My Business listings is determined by the presence of a “Products” tab in the dashboard. If the tab is missing, businesses can use tools like the GMB Spy Chrome Extension to identify any missing categories that might prevent access to this feature. Google primarily targets small-to-medium local businesses for this feature, while larger brands are encouraged to provide product data through Local Inventory Ads.

Businesses can list various items as products, including merchandise, virtual inventory like software, and services. Additionally, listing services as products can enhance visibility and provide strong calls-to-action. The process of adding products involves creating a spreadsheet to organize product details, followed by a ten-step procedure within the Google My Business dashboard. This includes uploading photos, providing descriptions, and adding call-to-action buttons.

While adding products to Google My Business listings offers numerous benefits, businesses should carefully consider whether it aligns with their goals and resources. Factors such as inventory stability, image quality, and the ability to regularly update listings should be taken into account when making this decision. Despite potential challenges, leveraging Google My Business products can significantly enhance online visibility and attract local customers, especially during the upcoming holiday shopping season.

In conclusion, Google My Business products present a valuable opportunity for local businesses to showcase their offerings and attract potential customers. By following the steps outlined in this tutorial and considering relevant factors, businesses can effectively utilize this feature to drive engagement and sales.