5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference


When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the “Thinking in Color” campaign, which aimed to reach architects. The rise of creativity in b-to-b marketing was one of several key topics that the industry’s top b-to-b marketers…

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