The nine ideas presented offer practical strategies for maximizing your content marketing efforts, even when faced with limited resources and challenging economic conditions:
- Refocus your content marketing: Adjust your content strategy to align with the evolving needs of your audience, particularly in response to economic shifts.
- Seek external feedback: Engage outsiders to review your website and buyer experience for any issues or friction points that may be overlooked internally.
- Review your customer journey internally: Assess and optimize your internal processes and resources to ensure they remain effective and relevant.
- Diversify subscription methods: Offer multiple ways for users to subscribe to your content throughout their engagement with your brand.
- Enhance the unsubscribe experience: Provide options for users who wish to unsubscribe, including the ability to pause subscriptions or modify preferences, to maintain a positive brand perception.
- Evaluate your chatbot experience: Ensure that your chatbot effectively assists visitors at every stage of their journey and doesn’t lead to dead ends.
- Leverage interesting data: Utilize internal data or conduct surveys to uncover compelling insights that can be transformed into engaging content.
- Recruit help for content creation: Tap into resources outside the marketing team, such as product managers, enablement teams, and customer support, to assist with content creation.
- Prioritize projects: Assess the feasibility and impact of various projects and consider eliminating those that are not aligned with your current priorities or resource capacity.
By implementing these strategies, you can make the most of your available resources and continue driving value through your content marketing efforts, even during challenging times.