How to import and export containers in Google Tag Manager

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Importing and exporting containers in Google Tag Manager (GTM) is a straightforward process that allows you to back up your configurations, share them with other GTM accounts, or migrate tags and triggers across different environments. Below, I will guide you through the steps to import and export containers in GTM.

Exporting a Container in Google Tag Manager

Exporting a container creates a JSON file that contains all the configurations for that container, including tags, triggers, variables, and more. Here’s how to do it:

  1. Log in to Google Tag Manager:
  2. Select Your Container:
    • Choose the appropriate GTM account and select the container you wish to export.
  3. Go to Admin:
    • In the left sidebar, click on the Admin tab.
  4. Export Container:
    • Under the Container column, click on Export Container.
    • You will be prompted to select a version of the container to export. Choose the version you want (usually, you would select the latest published version).
  5. Download the JSON File:
    • Click Download. This will save a JSON file containing your container configurations to your computer.

Importing a Container in Google Tag Manager

Importing a container allows you to bring in configurations from a JSON file. This can be used to add new tags, triggers, and variables to your current container or overwrite existing configurations. Here’s how to import a container:

  1. Log in to Google Tag Manager:
  2. Select Your Container:
    • Choose the GTM account and container into which you want to import the JSON file.
  3. Go to Admin:
    • Click on the Admin tab in the left sidebar.
  4. Import Container:
    • Under the Container column, click on Import Container.
    • Click on the Choose File button to select the JSON file you previously exported.
  5. Choose Import Option:
    • After selecting the file, you will see two options for importing:
      • Overwrite: This option replaces all existing configurations in the container with those in the JSON file.
      • Merge: This option adds the configurations in the JSON file to the existing container while preserving current settings. This is useful if you want to add new tags or triggers without losing existing configurations.
    • Select your preferred option based on your needs.
  6. Review Changes:
    • GTM will show you a summary of the changes that will occur with the import. Review these changes carefully to ensure everything is as expected.
  7. Confirm the Import:
    • Click Confirm to finalize the import. After the import is complete, you can review the imported configurations in your GTM container.

Best Practices for Importing and Exporting Containers

  • Backup Regularly: Before making significant changes to your GTM container, export it as a backup. This way, you can easily restore your settings if needed.
  • Test in a Staging Environment: If possible, import new configurations into a staging container before applying them to your production environment. This helps catch any potential issues before they affect live data.
  • Document Changes: Keep a log of changes made during imports and exports, especially if you’re collaborating with a team. This ensures everyone is aware of updates.
  • Version Control: Use GTM’s built-in versioning feature to track changes. Each time you publish a new version of your container, it creates a snapshot that you can revert to if necessary.

Conclusion

Importing and exporting containers in Google Tag Manager is a powerful way to manage your tracking setup. Whether you’re backing up your configurations, sharing them with colleagues, or migrating tags across different accounts, these features provide flexibility and security in managing your GTM environments. By following the steps outlined above and adhering to best practices, you can efficiently handle your GTM containers with confidence.