Setting up call tracking for Google Ads involves a few steps to ensure that you can track and measure phone calls generated by your ads. Here’s a step-by-step guide:

 1. Set Up Call Extensions

Call extensions allow you to add phone numbers to your ads, making it easier for customers to contact you directly from the ad.

– Log in to your Google Ads account.

– Navigate to the campaign or ad group where you want to add call extensions.- Click on the “Ads & extensions” tab.

– Select “Extensions” from the sub-menu.

– Click the plus button (+) to create a new extension.

– Select “Call extension.”

– Enter your phone number and configure additional settings such as call reporting and call conversion tracking.

2. Enable Call Reporting

Call reporting allows you to track detailed information about the calls you receive from your ads.

– When setting up the call extension, make sure to toggle on “Call reporting.”

– Choose your settings for call conversion tracking, including the conversion action you want to use for calls (e.g., calls longer than a specific duration).

 3. Set Up Call Conversion Tracking

Call conversion tracking helps you measure the calls that result from your ads and identify which ads, campaigns, or keywords are driving phone calls.

– Go to the “Tools & settings” menu (the wrench icon) in your Google Ads account.

– Under “Measurement,” select “Conversions.”

– Click the plus button (+) to create a new conversion action.

– Select “Phone calls” as the source of the conversion.

– Choose “Calls from ads using call extensions or call-only ads.”

– Configure the settings for your call conversion, including:

– Name for the conversion action.

– Value for each call (optional).

– Count(whether to count every call or only one per ad interaction).

– Call length (minimum duration for the call to count as a conversion).

– Save and apply the conversion action.

 4. (Optional) Use a Third-Party Call Tracking Service

If you need more detailed call tracking capabilities, such as tracking calls from your website, you can use a third-party call tracking service like CallRail or CallTrackingMetrics.

– Sign up for a call tracking service and set up your account.

– Integrate the service with Google Ads by following the specific instructions provided by the service.

– Set up dynamic number insertion (DNI) on your website, which will display a unique phone number to each visitor based on the source of the visit (e.g., from a Google Ad).

 5. Monitor and Optimize

After setting up call tracking, regularly monitor the performance of your call extensions and call conversions:

– Use the “Campaigns” and “Ad groups” tabs to view performance metrics.

– Review the “Extensions” tab to see detailed metrics for your call extensions.

– Analyze call conversion data in the “Conversions” section under “Tools & settings.”

By following these steps, you can effectively track phone calls generated by your Google Ads campaigns, helping you measure their effectiveness and optimize for better performance.