Digital PR for SEO has seen a surge as the ultimate alternative for link building strategies.
It’s not merely about acquiring links; it’s about fostering audience engagement, leveraging expertise to resonate with journalists, and building brand trust.
While links are a positive byproduct, certain campaign types garner more links and shares due to their appeal to online audiences.
Campaigns featuring easily understandable visual data storytelling tend to drive engagement effectively. For instance, a LinkedIn post generated over 57,000 impressions, 80 comments, and 190 likes.
Journalists and content creators value data-driven insights paired with expert commentary, making data campaigns particularly effective in digital PR.
Here are four types of data campaigns that seamlessly integrate digital PR and SEO:
- Survey-first: Conduct surveys targeting specific market segments or personas to gather primary research and uncover valuable insights.
- Public data visual storytelling: Analyze publicly available data sets to derive insights and craft compelling narratives, supported by visually appealing graphics.
- Market research and commentary: Provide expert commentary on existing or new market research, transforming data into actionable insights for journalists and audiences.
- Data newsjacking: Identify trending topics or stories and augment them with relevant data-driven insights, establishing brand expertise in the conversation.
A holistic approach to data campaigns involves mapping the buyer journey, analyzing media trends, conducting data research, and strategically pitching to relevant journalists or content creators.
Additionally, linking is still important, but the focus has shifted towards delivering a comprehensive customer experience and journey.
In summary, successful integration of SEO and PR relies on delivering value through data-driven storytelling and expertise sharing, fostering meaningful interactions with both audiences and the media.