Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette,…
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Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands…
The Speed of Culture Podcast: Fastest-Growing Consumer Trends of 2022
What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain,…
Touch of Truth Podcast: It May Be Too Late With Ken Hertz
On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz. During…
Not All Retail Media Loyalty Programs Are Created Equal
One of retail media’s biggest selling points has been the robust first-party data the retailer has gathered from customers–their buying habits, brand affinity, purchase frequency,…
How Artists Are Making Trending Songs on TikTok
By now, it’s no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a…
Twitter Begins Pilot Test of Twitter Blue for Business
Building on its most recent official rollout of subscription service Twitter Blue, Twitter began a pilot test of Twitter Blue for Business with a select…
WhatsApp Global New Year’s Eve Campaign Examines What Sets Off the ‘Fireworks Within’
New Year’s Eve is historically the busiest day of the year on WhatsApp, with usage records set annually, and this year is no different, as…
Paramount Skipping Its Decades-Long Carnegie Hall Upfront Week Event in 2023
Paramount is officially pulling out of 2023’s upfront week. On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be…
Marketers See Success in Meta’s Advantage+ Shopping Campaigns This Holiday Season
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its…
BrewDog Reprises CMO Role to Drive Business Forward
BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing…
Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency
Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s…
Brand Loyalty and Broad Experiences Give These First-Time CMOs a Fresh Perspective on Marketing
Kristyn Cook has never served a day as a company’s chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023,…
The Best and Most Artificially Intelligent Agency Holiday Cards of 2022
Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That’s why each…
McDonald’s Sweden’s Marketing Director Explains How Its Roblox Initiative Makes a Difference to Sick Kids
Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one…
Instagram Begins Rolling Out 2022 Recap Feature With a Twist
Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users’ choice…
WhatsApp Rolls Out Accidental Delete Feature
WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on…
Answer the Call of Duty, Get Free Meals at Burger King
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired…
Twitter Introduces Pre-Bid Adjacency Controls for Advertisers
Twitter found time amid this past weekend’s drama to share two brand safety-related updates following the company’s meeting earlier this month with the World Federation…
The Best Ads of 2022: The Good, The Great and The Future
In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement…