One-dozen official National Hockey League partners will host activations at the NHL Winter Classic Plaza Dec. 30 and 31, with newcomers including BioSteel, Caterpillar, DraftKings,…

TikTok released its third annual trend forecast Thursday, TikTok What’s Next Report 2023, aimed at giving marketers some insights into how consumers’ wants and needs…

Potato chip brand Pringles will return to the Super Bowl for 2023 as it continues to explore how football fans across the country get “stuck…

Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space,…

“Carol of the Bells” is one of the most popular Christmas carols, even appearing in the classic holiday film Home Alone. But many people are…

Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to…

Spotify revealed it’s ending a handful of its live audio programming from Spotify Live, months after the venture rebranded in April this year. According to…

There’s no better way to pass time during a family get-together than enjoying a cold drink while solving a murder. Luckily, Detective Benoit Blanc has…

NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and…

When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity…

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that…

Marketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than…

Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to…

There’s a scene from the Golden Girls–season 1, episode 22–in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the…

Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language–“Canna mom escape?…

American Express–which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy–went hard in the paint for its latest activation….

Upon viewing a great piece of work, other auteurs automatically think, “that’s so good, I wish I’d made it.” That’s the concept behind Adweek’s Jealous…

Discord allows server creators to add roles to their servers that can be assigned to specific users. For instance, they can create a “Moderator” role…

Instagram detailed several new features aimed at promoting connections on its platform, both with friends and with people who share similar interests. Notes, short posts…

Following a review spanning February to July, Dentsu X captured U.S. media agency duties for Aspen Dental, ClearChoice Dental Implants and Motto, which are part…