How to Find Low-Competition Products on Amazon
Selling on Amazon can be highly profitable, but choosing the right product is crucial. Many sellers struggle with intense competition, making it difficult to rank and generate sales. Finding low-competition products gives you a better chance to dominate the market, increase visibility, and boost profitability. Here’s how you can identify low-competition products on Amazon effectively.
1. Use Keyword Research to Identify Low-Competition Niches
The first step in finding low-competition products is to conduct keyword research. This helps you uncover high-demand but underserved markets.
How to Conduct Keyword Research for Low-Competition Products
•Use keyword research tools like Helium 10 (Magnet & Cerebro), Jungle Scout, Ubersuggest, or MerchantWords.
•Look for long-tail keywords with at least 1,000–5,000 monthly searches—these indicate demand but not excessive competition.
•Avoid keywords that have too many sponsored ads on page one, as this signals intense competition.
•Check Amazon’s auto-suggest feature by typing in a product idea to see what people are searching for.
✅ Example: Instead of targeting “water bottle” (high competition), try “collapsible silicone water bottle for travel” (lower competition).
2. Analyze Amazon’s Best Sellers and New Releases
Amazon’s Best Sellers, Movers & Shakers, and New Releases sections reveal trending products that might have low competition but high demand.
Steps to Find Low-Competition Products in Amazon’s Best Sellers
•Go to Amazon’s Best Sellers (link).
•Look for products ranked #5,000–#50,000 in their category. Lower BSR (Best Sellers Rank) means high sales, while higher BSR suggests lower competition.
•Visit Movers & Shakers (link) to find products growing in popularity but not yet saturated.
•In the New Releases section, find products gaining traction but without excessive reviews.
✅ Example: A “magnetic phone holder for kitchen” ranked #30,000 in BSR with fewer than 100 reviews suggests a rising trend with low competition.
3. Check the Number of Reviews to Gauge Competition
Products with thousands of reviews often indicate saturated markets. Instead, focus on niches where most competitors have less than 300 reviews, as this suggests lower competition and easier ranking opportunities.
How to Analyze Reviews for Low-Competition Products
•Search for your product idea on Amazon and check the first page of results.
•If most listings have over 1,000 reviews, competition is high.
•If multiple listings have under 300 reviews, the niche has lower competition.
✅ Example: A “bamboo laptop stand” with top-ranking listings having fewer than 200 reviews suggests low competition.
4. Identify Gaps in the Market by Reading Customer Reviews
Reading customer reviews helps you spot common complaints that you can address with an improved product. This lets you enter a market with lower competition by offering a better alternative.
How to Find Gaps in the Market
•Look at one-star and two-star reviews of existing products.
•Identify common issues (e.g., durability, size, usability).
•Search for customer requests that competitors aren’t fulfilling.
✅ Example: If customers complain that a “foldable baby bathtub” is too small, launching an adjustable version could help you stand out in a low-competition space.
5. Leverage Google Trends to Spot Emerging Niches
Google Trends helps you analyze search trends over time to determine if a product is gaining or losing popularity.
How to Use Google Trends for Low-Competition Products
•Go to Google Trends and search for your product idea.
•Look for steady or rising search trends over the past 12 months.
•Avoid products with sharp seasonal spikes unless you’re prepared for seasonal sales.
✅ Example: “UV sterilizer box” had low searches in 2019 but surged in 2020 due to hygiene awareness—identifying such trends early can give you a competitive advantage.
6. Analyze Pricing and Profit Margins to Ensure Viability
A product may have low competition, but if it has thin profit margins, it won’t be a sustainable option.
How to Determine Profitability for Low-Competition Products
•Check the average selling price on Amazon (aim for $20–$50 for good profit margins).
•Use Amazon’s FBA Calculator to estimate fees and potential profits.
•Consider manufacturing, shipping, and advertising costs.
•Avoid products that require constant price wars to remain competitive.
✅ Example: A “memory foam travel pillow” selling for $25 with a production cost of $5 and Amazon fees of $8 leaves a solid profit margin.
7. Use Amazon’s Opportunity Explorer for Hidden Gems
Amazon’s Opportunity Explorer (available in Seller Central) helps find underserved markets by analyzing search volume, purchase behavior, and sales trends.
How to Use Amazon Opportunity Explorer
•Go to Amazon Seller Central → Opportunity Explorer.
•Enter broad product categories (e.g., “home storage” or “pet accessories”).
•Look for high search volume but low product availability.
•Identify niches with strong demand but few competitors.
✅ Example: A search for “dog treat dispenser” shows high search volume but only a few competing products, indicating a low-competition opportunity.
8. Test Demand with a Small Product Launch
Instead of committing to large inventory orders, validate demand with a small batch before scaling up.
How to Test a Low-Competition Product
•Order 100–300 units to test demand.
•Run Amazon PPC ads with a small budget to gauge interest.
•Track conversion rates and customer feedback.
✅ Example: A seller launches a “sustainable wooden phone stand” with 200 units and sees steady sales, confirming product-market fit before expanding inventory.
Final Thoughts
Finding low-competition products on Amazon requires a strategic approach. By leveraging keyword research, BSR analysis, competitor review insights, pricing evaluation, and emerging trends, you can identify profitable opportunities with minimal competition. Testing the market with a small inventory batch ensures that your product has real demand before scaling up.
By choosing an underserved niche, you can dominate your category, achieve higher rankings, and generate long-term Amazon success.