Sharing behind-the-scenes (BTS) content is an effective way to humanize your brand and build a more personal connection with your audience. By showcasing the people, processes, and values behind your products or services, you create a sense of transparency and authenticity. Here’s a comprehensive guide on how to share BTS content to humanize your brand:

1. Define Your Objectives

Before diving into BTS content creation, it’s important to identify your objectives. What do you hope to achieve by sharing this content?

• Build Trust: Showcase transparency and honesty to build trust with your audience.
• Highlight Company Culture: Share your company’s values, work environment, and team dynamics.
• Engage and Retain Customers: Provide interesting and relatable content to keep your audience engaged.
• Showcase Craftsmanship: Highlight the effort, skills, and passion that go into your products or services.

2. Identify Key Behind-the-Scenes Elements

Consider which aspects of your business would be most interesting and valuable to share:

• Day-to-Day Operations: Show how your team works on a daily basis, including team meetings, brainstorming sessions, and work processes.
• Production Processes: Highlight how your products are made, from initial concept to final product.
• Employee Stories: Feature profiles of your employees, their roles, and personal stories.
• Company Events: Share content from company events, team-building activities, and celebrations.
• Workspace Tours: Give virtual tours of your office, workshop, or production facility.

3. Use Various Content Formats

Different formats can help you effectively share BTS content:

• Photos: Capture candid moments, workspace setups, and team interactions.
• Videos: Create short clips or longer videos showcasing processes, interviews, and daily activities.
• Live Streams: Use live streaming for real-time interaction and engagement, such as Q&A sessions, live tours, or event coverage.
• Stories: Utilize Instagram, Facebook, and Snapchat stories for quick, casual BTS glimpses.
• Blogs and Articles: Write detailed posts about your company culture, team achievements, and behind-the-scenes processes.

4. Plan Your Content

Having a content plan ensures consistency and quality:

• Content Calendar: Create a calendar to schedule regular BTS content. This helps in maintaining a consistent presence.
• Themes and Series: Develop recurring themes or series, such as “Meet the Team Mondays” or “Factory Fridays,” to build anticipation and regular viewership.
• Script and Storyboard: For more complex content like videos, prepare scripts and storyboards to ensure clarity and coherence.

5. Capture Authentic Moments

Authenticity is key to humanizing your brand. Focus on capturing genuine moments:

Candid Shots: Avoid overly staged photos or videos. Capture spontaneous and real interactions.

Natural Settings: Show your team in their natural work environments, without heavy editing or filtering.

Honest Stories: Share honest and personal stories, including challenges and successes, to create a deeper connection with your audience.

6. Highlight Your Team

Your team is the backbone of your brand. Showcase them to add a human element:

• Employee Spotlights: Feature individual employees, highlighting their roles, backgrounds, and contributions.
• Team Activities: Share content from team-building activities, office celebrations, and group projects.
• Personal Achievements: Recognize personal milestones and achievements of team members, such as promotions, anniversaries, or personal accomplishments.

7. Show Your Brand Values

Behind-the-scenes content is an excellent way to demonstrate your brand values and mission:

• Sustainability Practices: Highlight your efforts towards sustainability and eco-friendly practices.
• Community Involvement: Showcase your participation in community service, charity events, and social causes.
• Innovation and Quality: Emphasize your commitment to innovation, quality, and continuous improvement.

8. Engage with Your Audience

Interaction with your audience can enhance the impact of your BTS content:

• Q&A Sessions: Host Q&A sessions where your audience can ask about your processes, team, and products.
• Polls and Surveys: Use polls and surveys to involve your audience in decisions, such as new product ideas or improvements.
• Comments and Messages: Respond to comments and messages to show that you value audience feedback and engagement.

9. Collaborate with Influencers and Partners

Collaborations can expand your reach and add credibility:

• Influencers: Partner with influencers to share BTS content, providing an outsider’s perspective and boosting your credibility.
• Industry Experts: Collaborate with industry experts to provide insights into your processes and innovations.
• Customers and Clients: Feature testimonials and BTS stories from satisfied customers or clients.

10. Analyze and Adjust

Regularly analyze the performance of your BTS content to understand what resonates with your audience and make necessary adjustments:

• Engagement Metrics: Track likes, comments, shares, and views to measure audience engagement.
• Feedback: Pay attention to audience feedback to identify areas for improvement and new content ideas.
• Performance Analysis: Use analytics tools to assess the overall impact of your BTS content on brand perception and engagement.

Conclusion

Sharing behind-the-scenes content is a powerful way to humanize your brand and build a stronger connection with your audience. By showcasing the real people, processes, and values behind your brand, you can create a sense of transparency, authenticity, and trust. Use various content formats, engage with your audience, highlight your team, and continuously analyze and adjust your approach to ensure your BTS content is effective and resonates with your audience.