How to Use Amazon’s Video Ads in PPC Campaigns

Amazon’s Video Ads are a powerful way to engage shoppers and drive conversions within Sponsored Brands and Sponsored Display campaigns. These ads appear in search results, product detail pages, and off-Amazon placements, making them highly effective in grabbing attention and influencing purchasing decisions.

Why Use Amazon Video Ads?

•Higher Engagement: Videos capture attention better than static ads.

•Better Conversion Rates: Shoppers who watch product videos are more likely to purchase.

•Brand Awareness: Helps build trust and educate customers about product features.

•Competitive Edge: Many sellers don’t use video ads, making it a less crowded space.

How to Set Up Amazon Video Ads in Sponsored Brands

Step 1: Access Sponsored Brands Video Ads

1.Log in to your Amazon Advertising Console.

2.Click on Sponsored Brands and select Create a Campaign.

3.Choose Video as the ad format.

Step 2: Select the Right Products

•Choose products with high-quality images, strong reviews, and optimized listings to improve conversions.

•Ensure the product page provides all the necessary details to back up what is shown in the video.

Step 3: Upload Your Video

•Amazon requires videos in MP4 or MOV format, up to 500MB in size.

•Recommended resolution: 1920 x 1080 pixels (Full HD).

•Duration: 6-45 seconds (best practice is around 15-30 seconds).

•Add captions if your video contains voiceovers since many shoppers watch videos with sound off.

Step 4: Target the Right Audience

•Use keyword targeting to show your ad when shoppers search for relevant terms.

•Utilize product targeting to place video ads on competitor product pages.

•Consider demographic targeting to refine your audience based on shopping behavior.

Step 5: Set Bids and Budget

•Start with competitive bids and adjust based on performance.

•Monitor CTR, ROAS, and engagement rates to optimize bids over time.

Step 6: Launch and Monitor Performance

•Track View-Through Rate (VTR), Click-Through Rate (CTR), and Conversion Rate to measure success.

•Test different video variations to see which format works best.

•Adjust targeting and bids based on data insights.

Best Practices for Effective Amazon Video Ads

•Show the product in action within the first 5 seconds.

•Use text overlays to communicate key features quickly.

•Highlight unique selling points (e.g., durability, features, benefits).

•Keep videos short and engaging—avoid lengthy introductions.

•Ensure high video quality to maintain professionalism and credibility.

Final Thoughts

Amazon’s Video Ads provide a compelling way to stand out in PPC campaigns. By creating engaging, high-quality videos, targeting the right audience, and continuously optimizing based on performance, sellers can drive better engagement, improve conversions, and maximize their advertising ROI.