How to use Google Ads Keyword Planner for keyword research

To use Google Ads Keyword Planner for keyword research:

1. Access Keyword Planner:

2. Start with Keyword Ideas:

Enter a product, service, or topic related to your business in the search bar to get keyword ideas. Keyword Planner will generate a list of relevant keywords based on your input.

3. Refine Your Keywords:

Review the list of suggested keywords and use filters like location, language, and date range to refine your results. You can also specify keywords by average monthly searches, competition level, and suggested bid.

4. Analyze Keyword Metrics:

Evaluate each keyword’s average monthly searches, competition level, and suggested bid to determine its potential value for your campaign.

5. Expand Your Keyword List:

Use the “Add to Plan” button to save promising keywords to your plan. You can then review and analyze these keywords further before adding them to your campaigns.

6. Review Historical Data:

Use the historical metrics feature to analyze trends and see how keyword performance has changed over time.

7. Forecast Performance:

Estimate the potential performance of your keywords by using the forecasting tool. This can help you understand the expected clicks, impressions, and conversions for your campaign.

8. Implement Keywords in Campaigns:

Once you’ve selected your keywords, incorporate them into your Google Ads campaigns, making sure to create relevant ad groups and ad copy for each keyword theme.

9. Monitor and Optimize:

Continuously monitor the performance of your keywords and campaigns using Google Ads analytics. Make adjustments as needed to improve your ROI and achieve your advertising goals.