How to use LinkedIn Lead Gen Forms for webinar registrations

Using LinkedIn Lead Gen Forms for webinar registrations is an effective way to streamline the registration process and capture leads directly from your LinkedIn ads. Here’s how you can set it up:

Table of Contents

Step 1: Create Your Webinar Registration Form

1. Choose the right webinar platform: Select a webinar platform that integrates with LinkedIn Lead Gen Forms. Some popular options include GoToWebinar, Zoom, and Webex.

2. Create your webinar registration form: Set up your webinar registration form on your chosen webinar platform. Gather all necessary information you want to collect from registrants, such as name, email address, company name, job title, etc.

Step 2: Set Up Your LinkedIn Campaign

1. Create a Sponsored Content campaign: Log in to your LinkedIn Campaign Manager and create a new Sponsored Content campaign.

2. Select your target audience: Define your target audience based on criteria such as job title, industry, company size, etc.

3. Create your ad: Create an engaging ad promoting your webinar. Make sure to highlight the value proposition and include an eye-catching image.

4. Choose LinkedIn Lead Gen Form as your ad format: When creating your ad, choose the “Collect leads using LinkedIn Lead Gen Forms” option.

5. Select your Lead Gen Form: Choose the webinar registration form you created earlier from the dropdown menu.

6. Add a compelling CTA: Use a clear and compelling call-to-action (CTA) in your ad copy, encouraging users to register for the webinar.

Step 3: Monitor and Follow Up

1. Monitor your campaign: Keep an eye on your campaign’s performance in LinkedIn Campaign Manager. Track metrics such as impressions, clicks, and conversions.

2. Follow up with leads: Once someone registers for your webinar using the LinkedIn Lead Gen Form, they will automatically be added to your webinar platform. Make sure to follow up with registrants promptly with confirmation details and any additional information they might need.

Tips for Success:

Keep your form short: Only ask for essential information to maximize conversion rates.

Use compelling visuals and copy: Grab users’ attention with an eye-catching image and compelling ad copy.

Test different variations: A/B test different ad creatives, CTAs, and targeting options to optimize your campaign performance.

Follow up quickly: Promptly follow up with registrants to confirm their registration and provide any additional information they might need.

By using LinkedIn Lead Gen Forms for webinar registrations, you can streamline the registration process, capture leads directly from your LinkedIn ads, and effectively reach your target audience.