Marketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than…
These Santas Want to Change How Society Treats People All Year
Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to…
Golden Girls Kitchen Proves Even a TV Show From the 1980s Can Still Be a Hot Brand
There’s a scene from the Golden Girls–season 1, episode 22–in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the…
The Top 10 Cannabis Marketing Moves of 2022
Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language–“Canna mom escape?…
Inside Amex’s NBA 2K23 Activation, Which It Built to Drive Gen Z Love
American Express–which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy–went hard in the paint for its latest activation….
These 22 Campaigns Made Creative Professionals Jealous in 2022
Upon viewing a great piece of work, other auteurs automatically think, “that’s so good, I wish I’d made it.” That’s the concept behind Adweek’s Jealous…
Discord: How to Create Server Roles on Desktop
Discord allows server creators to add roles to their servers that can be assigned to specific users. For instance, they can create a “Moderator” role…
Instagram Being Rolling Out Notes; Short Posts With Only Texts, Emojis
Instagram detailed several new features aimed at promoting connections on its platform, both with friends and with people who share similar interests. Notes, short posts…
TAG Brands Consolidates Media Upward of $150 Million With Dentsu X
Following a review spanning February to July, Dentsu X captured U.S. media agency duties for Aspen Dental, ClearChoice Dental Implants and Motto, which are part…
Evolving Social and Performance Marketing Targeting and Attribution
Since major tech companies like Google and Apple started cracking down on privacy, announcing plans to deprecate the third-party cookie, the traditional playbook for brands…
Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt
Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the biggest out-of-home stages in the…
Elon Musk Pulls the Plug on Twitter’s Trust and Safety Council
Trust? Safety? Those woke concepts have no place in Elon Musk’s Twitter. Roughly one hour before Twitter’s Trust and Safety Council was set to meet…
Jobs on Facebook Feature to Disappear Feb. 22
When you come at the king, you best not miss. Facebook came at LinkedIn and missed. Facebook users began seeing notifications this week that Jobs…
Reddit, Omnicom Media Group Ink Enterprise Partnership in Canada
Reddit reached its first ever enterprise partnership agreement with Omnicom Media Group in the U.S. in March 2021, and Wednesday, the two companies headed north….
Global Ad Spend to Slow in 2023 With Retail Media and CTV on the Rise
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion. It is predicted to strengthen the year…
For Crypto Publishers, Boom and Bust Are Two Sides of the Same Coin
Over the last two years, as the value of the cryptocurrency market reached dizzying new heights, publishers that covered the industry shared briefly in its…
The 10 Best New TV Shows of 2022
After praising the year’s 10 best TV shows, it’s now time to honor the new 2022 series that, despite hitting the marketplace in a year…
Uber Tells the Stories of Heroic Ukrainian Drivers
Under the ongoing onslaught of Russia’s invasion, ordinary Ukrainians perform heroic and selfless acts every day to help their fellow citizens. Ride sharing app Uber…
Meta Set to Chair Global Internet Forum to Counter Terrorism
Meta will become chair of nongovernmental organization the Global Internet Forum to Counter Terrorism in January, and the company is making an open-source software tool…
The Speed of Culture Podcast: Changes and Challenges With Leah Meranus of Dentsu X
When Leah Meranus accidentally started her journey in media nearly 20 years ago, advertisers only had a few channels to choose from: TV, radio, print….