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Tag: Adweek Feed

December 19, 2022

57.4% of Respondents to Elon Musk’s Twitter Poll Believe He Should Step Down

Digital Marketing

Vox Populi, Vox Dei? A drama-filled weekend at Twitter–clearly because five-day work weeks are not for the hardcore–was highlighted by a poll tweeted by Elon…

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December 19, 2022

Messenger: How to Use the Christmas Chat Theme

Digital Marketing

Ahead of the Christmas holiday, Messenger released a “Christmas” chat theme that allows users to add a Christmas sweater background to conversations. When this theme…

admin
December 19, 2022

Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’

Digital Marketing

Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of…

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December 19, 2022

How Wendy’s Is Turning an All-American Chain Into a Brand for Brits

Digital Marketing

Since its U.K. relaunch in mid-2021, Wendy’s has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful…

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December 19, 2022

As the Platforms Stumble, Some Publishers See Increased Ad Spend

Digital Marketing, Social Media Marketing

For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and…

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December 19, 2022

Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains 

Digital Marketing

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions…

admin
December 19, 2022

As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty

Digital Marketing

Agency executives want their people back in the office. They would rather not waste away their real estate–which has been redesigned to accommodate collaborative work–but…

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December 19, 2022

Top 10 Plant-Based Food Marketing Moves of 2022

Digital Marketing

American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and…

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December 19, 2022

WFA Reports Clients’ Average Payment Time Has Increased to 60 Days

Digital Marketing

The average payment terms from clients now stand at 60 days with–on average–a third of agencies having been forced to extend their terms in the…

admin
December 18, 2022

Marketing Morsels: Hellman’s Mayo-Nog, Doritos After Dark, Skyy Weddings and More

Digital Marketing

Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week’s menu features projects from Doritos, Skyy Vodka, Hellman’s, Plant…

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December 17, 2022

Facebook Video Insights API Now Includes Reels Metrics

Digital Marketing

Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Facebook Video…

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December 16, 2022

Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI

Digital Marketing

When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as…

admin
December 16, 2022

LeBron and Bronny James Team Up Again in Heartwarming Holiday Ad for Beats by Dre

Digital Marketing

Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with a montage of images of…

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December 16, 2022

NBCU Ad Sales President Laura Molen Stepping Down After 10 Years

Digital Marketing

NBCUniversal advertising and partnerships president Laura Molen is exiting the company. On Friday, Molen, who’s been with NBCUniversal for 10 years–and has co-led upfront negotiations…

admin
December 16, 2022

Instagram: How to Use the Hanukkah Chat Theme

Digital Marketing

In 2022, Hanukkah begins Dec. 18, and Instagram is marking the occasion with the release of a Hanukkah chat theme that adds a sweater design…

admin
December 16, 2022

Messenger: How to Use the Hanukkah Chat Theme

Digital Marketing

Hanukkah begins Dec. 18 and, to celebrate the occasion, Messenger released a Hanukkah chat theme that adds a sweater-themed background to conversations. When this theme…

admin
December 16, 2022

Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz

Digital Marketing

Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters can access the lens via Lens Explorer or…

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December 16, 2022

Hugo Boss Hires JD Sport’s Marketing Director Nadia Kokni

Digital Marketing

German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan….

admin
December 16, 2022

The Growth of Retail Media: Unveiling the Opportunities and Challenges 

Digital Marketing

Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a…

admin
December 16, 2022

Peugot and Opal Owner Stellantis Names New Senior Marketers for Europe

Digital Marketing

Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become…

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