Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space,…
Tag: Adweek Feed
A Ukrainian Agency Reinvented This Classic Christmas Carol to Help Children in the War
“Carol of the Bells” is one of the most popular Christmas carols, even appearing in the classic holiday film Home Alone. But many people are…
Economic Uncertainty Might Actually Drive More Ad Spending
Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to…
Spotify Scales Back on Live Audio Programming
Spotify revealed it’s ending a handful of its live audio programming from Spotify Live, months after the venture rebranded in April this year. According to…
Murder, Mystery and White Claw: Netflix Partners for a Glass Onion-Inspired Whodunit
There’s no better way to pass time during a family get-together than enjoying a cold drink while solving a murder. Luckily, Detective Benoit Blanc has…
Upfront Week 2023 Begins to Take Shape as NBCU Sets Radio City Return
NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and…
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity…
In a Crowded Holiday Market, AR Offers Reach to Tech Brands
Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that…
Rhonesha Byng and Lisa Torres on Creating a More Equitable Media Landscape
Marketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than…
These Santas Want to Change How Society Treats People All Year
Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to…
Golden Girls Kitchen Proves Even a TV Show From the 1980s Can Still Be a Hot Brand
There’s a scene from the Golden Girls–season 1, episode 22–in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the…
The Top 10 Cannabis Marketing Moves of 2022
Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language–“Canna mom escape?…
Inside Amex’s NBA 2K23 Activation, Which It Built to Drive Gen Z Love
American Express–which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy–went hard in the paint for its latest activation….
These 22 Campaigns Made Creative Professionals Jealous in 2022
Upon viewing a great piece of work, other auteurs automatically think, “that’s so good, I wish I’d made it.” That’s the concept behind Adweek’s Jealous…
Discord: How to Create Server Roles on Desktop
Discord allows server creators to add roles to their servers that can be assigned to specific users. For instance, they can create a “Moderator” role…
Instagram Being Rolling Out Notes; Short Posts With Only Texts, Emojis
Instagram detailed several new features aimed at promoting connections on its platform, both with friends and with people who share similar interests. Notes, short posts…
TAG Brands Consolidates Media Upward of $150 Million With Dentsu X
Following a review spanning February to July, Dentsu X captured U.S. media agency duties for Aspen Dental, ClearChoice Dental Implants and Motto, which are part…
Evolving Social and Performance Marketing Targeting and Attribution
Since major tech companies like Google and Apple started cracking down on privacy, announcing plans to deprecate the third-party cookie, the traditional playbook for brands…
Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt
Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the biggest out-of-home stages in the…
Elon Musk Pulls the Plug on Twitter’s Trust and Safety Council
Trust? Safety? Those woke concepts have no place in Elon Musk’s Twitter. Roughly one hour before Twitter’s Trust and Safety Council was set to meet…