Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But…
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First-Time CCOs Talk About What It Takes to Helm a Creative Department
Becoming a chief creative officer is a privilege and a challenge. It often takes many years or even decades to rise to the leadership role….
Instagram Expands Options for Users Locked Out of Their Accounts
Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it…
How This Short Horror Film Is Confronting Bias Against HIV-Positive People
While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people…
McAfee’s New CMO Wants to Drive Emotional Connection With Consumers
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy…
Reddit Adds Latest Feed, Tweaks Home Feed Sort Controls
Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit…
Why Spotify Opened a Pop-Up Café in Paris
Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them…
Newspaper AnNahar Gave Its Pages Over to Defunct Publications to Stand for Press Freedom
Lebanese newspaper AnNahar–one of the most prominent media outlets in the Middle East–has garnered international recognition for its bold efforts standing up for freedom of…
What’s Next in the Ad Tech Vendor Tussle?
Buyers and sellers are constantly looking for ways to improve the efficiency of programmatic supply paths. Ana Milicevic, principal of Sparrow Advisers, Lisa Arnold, vice…
Paul Scheer, Rob Huebel to Host Celebrity Yard Sale on Twitch
Twitch is hosting a Celebrity Yard Sale. Streamers Paul Scheer and Rob Huebel will welcome celebrity guests, comedians and fellow Twitch streamers to their FriendZone…
MAC’s New Tool Combines Virtual Try-On With Makeup Tutorials
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets…
Twitter: How to Hide Ads From Your Feed
As users browse their feeds in the Twitter mobile application, they may see promoted tweets that they’re not interested in. Our guide will show you…
Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York
Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into…
Pew Research Center Studies How Teens Experience Cyberbullying
A new survey of 1,316 U.S. teens by Pew Research Center found that 46% of them experienced at least one of the six cyberbullying behaviors…
Dell Lays Out a Vision for Sustainable Gadgets With Latest Modular Laptop Concept
Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in…
Agencies Are Developing Their Own Products to Show Clients They Know How to Build a Brand
Grant Plotkin’s professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year…
Once Considered a Brand’s ‘Dirty Little Secret,’ Creative Directors Are Culture’s Next Stars
Whether you’re intrigued by the complex details of a streetwear brand’s logo or entranced by your favorite artist’s high-concept music videos, effective branding–and, with time,…
NHL Sets Partner Activations for NHL Winter Classic Plaza
One-dozen official National Hockey League partners will host activations at the NHL Winter Classic Plaza Dec. 30 and 31, with newcomers including BioSteel, Caterpillar, DraftKings,…
TikTok What’s Next Report 2023 Pegs Next Year’s Trends
TikTok released its third annual trend forecast Thursday, TikTok What’s Next Report 2023, aimed at giving marketers some insights into how consumers’ wants and needs…
Pringles to Return to Super Bowl for Sixth Consecutive Year
Potato chip brand Pringles will return to the Super Bowl for 2023 as it continues to explore how football fans across the country get “stuck…