As Consumers Crave Rebellion, Turn to the Carnivalesque

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After three years of pandemic-driven anxiety, societal division and occupational burnout, consumers are eager to buy brands and relish in experiences that offer inclusive escape, freedom and joyful rebellion. Indeed, consumers are embracing irreverent and playful brands like Liquid Death, which promises to “murder your thirst” with its canned water and recruited a porn star…

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