M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed…

Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many…

The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling. And with all that disruption,…

Some of the best TV right now has been coming from delightfully and unabashedly nerdy sources. TV adaptations of The Wheel of Time, The Rings…

Twitter detailed a slight tweak to its $cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded funds or stocks to generate a…

Snapchat released three updates Wednesday for its $3.99-per-month Snapchat+ subscription option, which debuted in late June and topped 1 million paying subscribers in August. As…

After three years of pandemic-driven anxiety, societal division and occupational burnout, consumers are eager to buy brands and relish in experiences that offer inclusive escape,…

Utah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died…and all he got was this lousy t-shirt….

Twitter once again tweaked its Community Notes crowdsourced fact-checking initiative, which was hatched as Birdwatch in January 2021. The company said in a tweet, “In…

Instagram launched a Notes feature that allows users to share posts containing only text and emojis that will only be visible for 24 hours. Each…

For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh–subtly rolling out a new logo…

PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North…

More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills….

Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the…

Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers…

There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a…

How can brands build trust–and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to…

TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed. Users can go…