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Author: admin

December 19, 2022

Top 10 Plant-Based Food Marketing Moves of 2022

Digital Marketing

American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and…

admin
December 19, 2022

WFA Reports Clients’ Average Payment Time Has Increased to 60 Days

Digital Marketing

The average payment terms from clients now stand at 60 days with–on average–a third of agencies having been forced to extend their terms in the…

admin
December 18, 2022

Marketing Morsels: Hellman’s Mayo-Nog, Doritos After Dark, Skyy Weddings and More

Digital Marketing

Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week’s menu features projects from Doritos, Skyy Vodka, Hellman’s, Plant…

admin
December 17, 2022

Facebook Video Insights API Now Includes Reels Metrics

Digital Marketing

Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Facebook Video…

admin
December 16, 2022

Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI

Digital Marketing

When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as…

admin
December 16, 2022

LeBron and Bronny James Team Up Again in Heartwarming Holiday Ad for Beats by Dre

Digital Marketing

Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with a montage of images of…

admin
December 16, 2022

NBCU Ad Sales President Laura Molen Stepping Down After 10 Years

Digital Marketing

NBCUniversal advertising and partnerships president Laura Molen is exiting the company. On Friday, Molen, who’s been with NBCUniversal for 10 years–and has co-led upfront negotiations…

admin
December 16, 2022

Instagram: How to Use the Hanukkah Chat Theme

Digital Marketing

In 2022, Hanukkah begins Dec. 18, and Instagram is marking the occasion with the release of a Hanukkah chat theme that adds a sweater design…

admin
December 16, 2022

Messenger: How to Use the Hanukkah Chat Theme

Digital Marketing

Hanukkah begins Dec. 18 and, to celebrate the occasion, Messenger released a Hanukkah chat theme that adds a sweater-themed background to conversations. When this theme…

admin
December 16, 2022

Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz

Digital Marketing

Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters can access the lens via Lens Explorer or…

admin
December 16, 2022

Hugo Boss Hires JD Sport’s Marketing Director Nadia Kokni

Digital Marketing

German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan….

admin
December 16, 2022

The Growth of Retail Media: Unveiling the Opportunities and Challenges 

Digital Marketing

Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a…

admin
December 16, 2022

Peugot and Opal Owner Stellantis Names New Senior Marketers for Europe

Digital Marketing

Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become…

admin
December 16, 2022

Closing the Gap Between Ad Buyers and Publishers in Connected TV

Digital Marketing

Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But…

admin
December 16, 2022

First-Time CCOs Talk About What It Takes to Helm a Creative Department

Digital Marketing

Becoming a chief creative officer is a privilege and a challenge. It often takes many years or even decades to rise to the leadership role….

admin
December 15, 2022

Instagram Expands Options for Users Locked Out of Their Accounts

Digital Marketing

Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it…

admin
December 15, 2022

How This Short Horror Film Is Confronting Bias Against HIV-Positive People

Digital Marketing

While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people…

admin
December 15, 2022

McAfee’s New CMO Wants to Drive Emotional Connection With Consumers

Digital Marketing

Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy…

admin
December 15, 2022

Reddit Adds Latest Feed, Tweaks Home Feed Sort Controls

Digital Marketing

Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit…

admin
December 15, 2022

Why Spotify Opened a Pop-Up Café in Paris

Digital Marketing

Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them…

admin

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