BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing…
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Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency
Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s…
Brand Loyalty and Broad Experiences Give These First-Time CMOs a Fresh Perspective on Marketing
Kristyn Cook has never served a day as a company’s chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023,…
The Best and Most Artificially Intelligent Agency Holiday Cards of 2022
Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That’s why each…
McDonald’s Sweden’s Marketing Director Explains How Its Roblox Initiative Makes a Difference to Sick Kids
Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one…
Instagram Begins Rolling Out 2022 Recap Feature With a Twist
Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users’ choice…
WhatsApp Rolls Out Accidental Delete Feature
WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on…
Answer the Call of Duty, Get Free Meals at Burger King
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired…
Twitter Introduces Pre-Bid Adjacency Controls for Advertisers
Twitter found time amid this past weekend’s drama to share two brand safety-related updates following the company’s meeting earlier this month with the World Federation…
The Best Ads of 2022: The Good, The Great and The Future
In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement…
To Dine For Podcast: Grappa Maker Francesca Nonino
In this week’s episode of To Dine For, host Kate Sullivan is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy. Nonino transports…
Instagram: How to Use the Christmas Chat Theme
To celebrate the holiday season, Instagram released a “Christmas” chat theme that adds a Christmas sweater background to conversations. This sweater pattern features a reindeer,…
TikTok: How to Use the Santa Text-to-Speech Voice
Ahead of Christmas, TikTok released a “Santa” text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide…
57.4% of Respondents to Elon Musk’s Twitter Poll Believe He Should Step Down
Vox Populi, Vox Dei? A drama-filled weekend at Twitter–clearly because five-day work weeks are not for the hardcore–was highlighted by a poll tweeted by Elon…
Messenger: How to Use the Christmas Chat Theme
Ahead of the Christmas holiday, Messenger released a “Christmas” chat theme that allows users to add a Christmas sweater background to conversations. When this theme…
Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’
Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of…
How Wendy’s Is Turning an All-American Chain Into a Brand for Brits
Since its U.K. relaunch in mid-2021, Wendy’s has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful…
As the Platforms Stumble, Some Publishers See Increased Ad Spend
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and…
Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains
Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions…
As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty
Agency executives want their people back in the office. They would rather not waste away their real estate–which has been redesigned to accommodate collaborative work–but…