How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing


When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry….

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