PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North…

More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills….

Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the…

Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers…

There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a…

How can brands build trust–and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to…

TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed. Users can go…

Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette,…

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands…

What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain,…

On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz. During…

One of retail media’s biggest selling points has been the robust first-party data the retailer has gathered from customers–their buying habits, brand affinity, purchase frequency,…

By now, it’s no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a…

Building on its most recent official rollout of subscription service Twitter Blue, Twitter began a pilot test of Twitter Blue for Business with a select…

New Year’s Eve is historically the busiest day of the year on WhatsApp, with usage records set annually, and this year is no different, as…

Paramount is officially pulling out of 2023’s upfront week. On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be…

Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its…

BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing…

Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s…

Kristyn Cook has never served a day as a company’s chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023,…