How to Use Amazon’s Portfolio Feature to Organize PPC Campaigns

Amazon’s Portfolio feature is a powerful tool that helps advertisers manage and organize their PPC campaigns more efficiently. It allows sellers to group related campaigns together, making it easier to track performance, allocate budgets, and analyze results. Whether you’re running campaigns for different product categories, seasonal promotions, or various targeting strategies, using portfolios can help streamline campaign management and improve budget control.

Benefits of Using Amazon Portfolios

1.Better Organization – Grouping campaigns by product category, brand, or season makes management easier.

2.Simplified Budget Management – Set a single budget for multiple campaigns to avoid overspending.

3.Easier Performance Tracking – View consolidated performance metrics instead of checking each campaign separately.

4.Improved Budget Efficiency – Prevent underperforming campaigns from draining your ad spend.

5.Time-Saving Reports – Generate reports for entire portfolios instead of analyzing individual campaigns.

Step-by-Step Guide to Setting Up an Amazon PPC Portfolio

Step 1: Access the Portfolio Feature

1.Log in to Amazon Seller Central or Amazon Advertising Console.

2.Navigate to the Campaign Manager.

3.Click on the “Portfolios” tab on the left-side menu.

Step 2: Create a New Portfolio

1.Click “Create Portfolio” at the top right.

2.Enter a Portfolio Name (e.g., “Holiday Promotions 2025” or “Electronics Campaigns”).

3.Select the PPC campaigns you want to include in this portfolio.

4.Click Save to finalize the portfolio setup.

Step 3: Assign a Portfolio Budget (Optional)

•Amazon allows you to set a cumulative budget for all campaigns within a portfolio.

•When the portfolio reaches its budget limit, all campaigns in it will pause automatically.

•This helps prevent overspending while ensuring high-performing campaigns get adequate funding.

Step 4: Monitor and Optimize Portfolio Performance

•Check performance metrics (ACOS, ROAS, CTR) at the portfolio level instead of analyzing each campaign separately.

•Identify which campaigns are driving the best results and adjust budgets accordingly.

•Use historical data from portfolios to refine future advertising strategies.

Best Practices for Using Amazon Portfolios

•Group campaigns strategically (by product type, season, or ad type).

•Use portfolio budgets to control overall spending while maximizing ad efficiency.

•Monitor and reallocate funds to top-performing campaigns within each portfolio.

•Create seasonal portfolios (e.g., “Black Friday Deals” or “Q4 Promotions”) to manage temporary campaigns more effectively.

Final Thoughts

Amazon’s Portfolio feature simplifies PPC campaign organization, budget management, and performance tracking. By using portfolios strategically, sellers can optimize their advertising efforts, ensure better budget allocation, and improve return on ad spend (ROAS) while saving time on campaign management.