The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling. And with all that disruption,…
Tag: Adweek Feed
Video Games Are Dominating Hollywood and Changing Viewing Habits Forever
Some of the best TV right now has been coming from delightfully and unabashedly nerdy sources. TV adaptations of The Wheel of Time, The Rings…
Platforms Are Pivoting to Video. Publishers, Again, Follow Suit
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube–as well as Pinterest, Twitter and even Amazon–began launching and promoting vertical…
Twitter Updates $Cashtags Search Results With Pricing Graphs for Major Symbols
Twitter detailed a slight tweak to its $cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded funds or stocks to generate a…
Snapchat+ Adds Gifting, More Customization Options, Chat Wallpaper
Snapchat released three updates Wednesday for its $3.99-per-month Snapchat+ subscription option, which debuted in late June and topped 1 million paying subscribers in August. As…
As Consumers Crave Rebellion, Turn to the Carnivalesque
After three years of pandemic-driven anxiety, societal division and occupational burnout, consumers are eager to buy brands and relish in experiences that offer inclusive escape,…
Liquid Death Superfan Survives Skydiving Crash and Gets…A Lousy T-Shirt
Utah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died…and all he got was this lousy t-shirt….
Twitter Tweaks Eligibility Requirements for Community Notes
Twitter once again tweaked its Community Notes crowdsourced fact-checking initiative, which was hatched as Birdwatch in January 2021. The company said in a tweet, “In…
Instagram: How to Create Notes
Instagram launched a Notes feature that allows users to share posts containing only text and emojis that will only be visible for 24 hours. Each…
NBC Starting New Year Fresh With Brand Refresh
For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh–subtly rolling out a new logo…
PPG to Remain Official Paint of NHL in Canada, US
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North…
Resale Exploding Is Not an Automatic Win for the Climate
More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills….
How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the…
Explore the Future of Digital Marketing With NexTech 2022
Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers…
Kimpton’s New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a…
Let’s Talk About Brand Podcast: How Brands Can Build Trust
How can brands build trust–and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to…
TikTok Answers the Question, ‘Why Am I Seeing This Video?’
TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed. Users can go…
Cartoon Network Shows Off Brand Refresh for 30th Anniversary
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette,…
Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands…
The Speed of Culture Podcast: Fastest-Growing Consumer Trends of 2022
What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain,…