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Tag: Adweek Feed

December 15, 2022

New Identifiers Present a ‘Watershed Moment in Marketing’

Digital Marketing

Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space,…

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December 15, 2022

A Ukrainian Agency Reinvented This Classic Christmas Carol to Help Children in the War

Digital Marketing

“Carol of the Bells” is one of the most popular Christmas carols, even appearing in the classic holiday film Home Alone. But many people are…

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December 15, 2022

Economic Uncertainty Might Actually Drive More Ad Spending

Digital Marketing

Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to…

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December 15, 2022

Spotify Scales Back on Live Audio Programming

Digital Marketing

Spotify revealed it’s ending a handful of its live audio programming from Spotify Live, months after the venture rebranded in April this year. According to…

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December 14, 2022

Murder, Mystery and White Claw: Netflix Partners for a Glass Onion-Inspired Whodunit

Digital Marketing

There’s no better way to pass time during a family get-together than enjoying a cold drink while solving a murder. Luckily, Detective Benoit Blanc has…

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December 14, 2022

Upfront Week 2023 Begins to Take Shape as NBCU Sets Radio City Return

Digital Marketing

NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and…

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December 14, 2022

5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference

Digital Marketing

When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity…

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December 14, 2022

In a Crowded Holiday Market, AR Offers Reach to Tech Brands

Digital Marketing

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that…

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December 14, 2022

Rhonesha Byng and Lisa Torres on Creating a More Equitable Media Landscape

Digital Marketing

Marketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than…

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December 14, 2022

These Santas Want to Change How Society Treats People All Year

Digital Marketing

Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to…

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December 14, 2022

Golden Girls Kitchen Proves Even a TV Show From the 1980s Can Still Be a Hot Brand

Digital Marketing

There’s a scene from the Golden Girls–season 1, episode 22–in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the…

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December 14, 2022

The Top 10 Cannabis Marketing Moves of 2022

Digital Marketing

Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language–“Canna mom escape?…

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December 14, 2022

Inside Amex’s NBA 2K23 Activation, Which It Built to Drive Gen Z Love

Digital Marketing

American Express–which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy–went hard in the paint for its latest activation….

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December 14, 2022

These 22 Campaigns Made Creative Professionals Jealous in 2022

Digital Marketing

Upon viewing a great piece of work, other auteurs automatically think, “that’s so good, I wish I’d made it.” That’s the concept behind Adweek’s Jealous…

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December 14, 2022

Discord: How to Create Server Roles on Desktop

Digital Marketing

Discord allows server creators to add roles to their servers that can be assigned to specific users. For instance, they can create a “Moderator” role…

admin
December 14, 2022

Instagram Being Rolling Out Notes; Short Posts With Only Texts, Emojis

Digital Marketing

Instagram detailed several new features aimed at promoting connections on its platform, both with friends and with people who share similar interests. Notes, short posts…

admin
December 14, 2022

TAG Brands Consolidates Media Upward of $150 Million With Dentsu X

Digital Marketing

Following a review spanning February to July, Dentsu X captured U.S. media agency duties for Aspen Dental, ClearChoice Dental Implants and Motto, which are part…

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December 14, 2022

Evolving Social and Performance Marketing Targeting and Attribution 

Digital Marketing

Since major tech companies like Google and Apple started cracking down on privacy, announcing plans to deprecate the third-party cookie, the traditional playbook for brands…

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December 14, 2022

Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt 

Digital Marketing

Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the biggest out-of-home stages in the…

admin
December 14, 2022

Elon Musk Pulls the Plug on Twitter’s Trust and Safety Council

Digital Marketing

Trust? Safety? Those woke concepts have no place in Elon Musk’s Twitter. Roughly one hour before Twitter’s Trust and Safety Council was set to meet…

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