Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long…

Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo,…

Catching a break in the music biz isn’t easily done without a helping hand (or two). And that’s precisely what cultural creative agency Young Hero…

What is the creator economy, and why should you care? Well, it turns out you do care. Big time. After all, the global creator economy…

Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in large part, SXSW. Beginning with…

When a user creates a House on the Clubhouse platform, they can create a recurring hangout (or regularly scheduled meeting) for the House that will…

Snapchat now allows users to gift a Snapchat+ subscription to their contacts in the social networking application. Users can purchase a one-year Snapchat+ gift subscription…

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review…

Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the…

When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking…

It seems that every time TikTok takes one step forward on the path toward earning the trust of users and regulators, the ByteDance-owned video creation…

Public policy apparently isn’t hardcore enough for Elon Musk, either. Despite regulatory scrutiny in the U.S. and abroad, Twitter laid off members of its public…

Instagram’s Notes feature allows users to share posts containing text and emoji that will automatically disappear after 24 hours. Creators also have the option to…

The NFL’s coveted Sunday Ticket package has a home in streaming for the first time. Google and the NFL reached an exclusive multiyear deal to…

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as…

As 2022 comes to a close, there have been 636 recorded mass shootings in the U.S. this year. This makes it the second-worst year for…

M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed…

Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many…