Ahead of Christmas, TikTok released a “Santa” text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide…
57.4% of Respondents to Elon Musk’s Twitter Poll Believe He Should Step Down
Vox Populi, Vox Dei? A drama-filled weekend at Twitter–clearly because five-day work weeks are not for the hardcore–was highlighted by a poll tweeted by Elon…
Messenger: How to Use the Christmas Chat Theme
Ahead of the Christmas holiday, Messenger released a “Christmas” chat theme that allows users to add a Christmas sweater background to conversations. When this theme…
Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’
Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of…
How Wendy’s Is Turning an All-American Chain Into a Brand for Brits
Since its U.K. relaunch in mid-2021, Wendy’s has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful…
As the Platforms Stumble, Some Publishers See Increased Ad Spend
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and…
Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains
Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions…
As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty
Agency executives want their people back in the office. They would rather not waste away their real estate–which has been redesigned to accommodate collaborative work–but…
Top 10 Plant-Based Food Marketing Moves of 2022
American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and…
WFA Reports Clients’ Average Payment Time Has Increased to 60 Days
The average payment terms from clients now stand at 60 days with–on average–a third of agencies having been forced to extend their terms in the…
Marketing Morsels: Hellman’s Mayo-Nog, Doritos After Dark, Skyy Weddings and More
Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week’s menu features projects from Doritos, Skyy Vodka, Hellman’s, Plant…
Facebook Video Insights API Now Includes Reels Metrics
Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Facebook Video…
Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI
When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as…
LeBron and Bronny James Team Up Again in Heartwarming Holiday Ad for Beats by Dre
Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with a montage of images of…
NBCU Ad Sales President Laura Molen Stepping Down After 10 Years
NBCUniversal advertising and partnerships president Laura Molen is exiting the company. On Friday, Molen, who’s been with NBCUniversal for 10 years–and has co-led upfront negotiations…
Instagram: How to Use the Hanukkah Chat Theme
In 2022, Hanukkah begins Dec. 18, and Instagram is marking the occasion with the release of a Hanukkah chat theme that adds a sweater design…
Messenger: How to Use the Hanukkah Chat Theme
Hanukkah begins Dec. 18 and, to celebrate the occasion, Messenger released a Hanukkah chat theme that adds a sweater-themed background to conversations. When this theme…
Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz
Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters can access the lens via Lens Explorer or…
Hugo Boss Hires JD Sport’s Marketing Director Nadia Kokni
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan….
The Growth of Retail Media: Unveiling the Opportunities and Challenges
Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a…