Instagram launched a Notes feature that allows users to share posts containing only text and emojis that will only be visible for 24 hours. Each…
NBC Starting New Year Fresh With Brand Refresh
For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh–subtly rolling out a new logo…
PPG to Remain Official Paint of NHL in Canada, US
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North…
Resale Exploding Is Not an Automatic Win for the Climate
More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills….
How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the…
Explore the Future of Digital Marketing With NexTech 2022
Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers…
Kimpton’s New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a…
Let’s Talk About Brand Podcast: How Brands Can Build Trust
How can brands build trust–and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to…
TikTok Answers the Question, ‘Why Am I Seeing This Video?’
TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed. Users can go…
Cartoon Network Shows Off Brand Refresh for 30th Anniversary
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette,…
Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands…
The Speed of Culture Podcast: Fastest-Growing Consumer Trends of 2022
What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain,…
Touch of Truth Podcast: It May Be Too Late With Ken Hertz
On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz. During…
Not All Retail Media Loyalty Programs Are Created Equal
One of retail media’s biggest selling points has been the robust first-party data the retailer has gathered from customers–their buying habits, brand affinity, purchase frequency,…
How Artists Are Making Trending Songs on TikTok
By now, it’s no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a…
Twitter Begins Pilot Test of Twitter Blue for Business
Building on its most recent official rollout of subscription service Twitter Blue, Twitter began a pilot test of Twitter Blue for Business with a select…
WhatsApp Global New Year’s Eve Campaign Examines What Sets Off the ‘Fireworks Within’
New Year’s Eve is historically the busiest day of the year on WhatsApp, with usage records set annually, and this year is no different, as…
Paramount Skipping Its Decades-Long Carnegie Hall Upfront Week Event in 2023
Paramount is officially pulling out of 2023’s upfront week. On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be…
Marketers See Success in Meta’s Advantage+ Shopping Campaigns This Holiday Season
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its…
BrewDog Reprises CMO Role to Drive Business Forward
BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing…