The average payment terms from clients now stand at 60 days with–on average–a third of agencies having been forced to extend their terms in the…
Marketing Morsels: Hellman’s Mayo-Nog, Doritos After Dark, Skyy Weddings and More
Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week’s menu features projects from Doritos, Skyy Vodka, Hellman’s, Plant…
Facebook Video Insights API Now Includes Reels Metrics
Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Facebook Video…
Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI
When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as…
LeBron and Bronny James Team Up Again in Heartwarming Holiday Ad for Beats by Dre
Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with a montage of images of…
NBCU Ad Sales President Laura Molen Stepping Down After 10 Years
NBCUniversal advertising and partnerships president Laura Molen is exiting the company. On Friday, Molen, who’s been with NBCUniversal for 10 years–and has co-led upfront negotiations…
Instagram: How to Use the Hanukkah Chat Theme
In 2022, Hanukkah begins Dec. 18, and Instagram is marking the occasion with the release of a Hanukkah chat theme that adds a sweater design…
Messenger: How to Use the Hanukkah Chat Theme
Hanukkah begins Dec. 18 and, to celebrate the occasion, Messenger released a Hanukkah chat theme that adds a sweater-themed background to conversations. When this theme…
Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz
Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters can access the lens via Lens Explorer or…
Hugo Boss Hires JD Sport’s Marketing Director Nadia Kokni
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan….
The Growth of Retail Media: Unveiling the Opportunities and Challenges
Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a…
Peugot and Opal Owner Stellantis Names New Senior Marketers for Europe
Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become…
Closing the Gap Between Ad Buyers and Publishers in Connected TV
Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But…
First-Time CCOs Talk About What It Takes to Helm a Creative Department
Becoming a chief creative officer is a privilege and a challenge. It often takes many years or even decades to rise to the leadership role….
Instagram Expands Options for Users Locked Out of Their Accounts
Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it…
How This Short Horror Film Is Confronting Bias Against HIV-Positive People
While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people…
McAfee’s New CMO Wants to Drive Emotional Connection With Consumers
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy…
Reddit Adds Latest Feed, Tweaks Home Feed Sort Controls
Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit…
Why Spotify Opened a Pop-Up Café in Paris
Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them…
Newspaper AnNahar Gave Its Pages Over to Defunct Publications to Stand for Press Freedom
Lebanese newspaper AnNahar–one of the most prominent media outlets in the Middle East–has garnered international recognition for its bold efforts standing up for freedom of…