On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz. During…

One of retail media’s biggest selling points has been the robust first-party data the retailer has gathered from customers–their buying habits, brand affinity, purchase frequency,…

By now, it’s no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a…

Building on its most recent official rollout of subscription service Twitter Blue, Twitter began a pilot test of Twitter Blue for Business with a select…

New Year’s Eve is historically the busiest day of the year on WhatsApp, with usage records set annually, and this year is no different, as…

Paramount is officially pulling out of 2023’s upfront week. On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be…

Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its…

BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing…

Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s…

Kristyn Cook has never served a day as a company’s chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023,…

Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That’s why each…

Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one…

Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users’ choice…

WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on…

In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired…

Twitter found time amid this past weekend’s drama to share two brand safety-related updates following the company’s meeting earlier this month with the World Federation…

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement…

In this week’s episode of To Dine For, host Kate Sullivan is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy. Nonino transports…

To celebrate the holiday season, Instagram released a “Christmas” chat theme that adds a Christmas sweater background to conversations. This sweater pattern features a reindeer,…

Ahead of Christmas, TikTok released a “Santa” text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide…